Luis Gutierrez :: essays research papers

Luis GutierrezThe Fourth District of dough is rather new to the Chicago fetch made uplargely of Hispanics and Latinos. This District like homophiley others face majorproblems of crime, health care and education. Democratic representative Luis V.Gutierrez represents the wait on to these and other problems. Who is LuisGutierrez? Is this man making a difference? What are his issues? Is Luis doinghis job? What is his impact on the system? These are question that needanswering. These problems need solving is Luis Gutierrez really the answer?Gutierrez was born December 10 1954, in Chicago Illinois. He received aBachelors degree from Northeastern Illinois University, in 1975. Hisprofessional experience is as follows instructor in Puerto Rico from, 1977 to1978 social worker for Chicagos Department of children and family Services,from 1979 to 1983 An advisor to Chicago mayor Harold Washington, from 1984 to1987 Chicago city Alderman from 1986 to 1992 President of the Pro. Tem, from1989 t o 1992.     Luis V. Gutierrez was elected to represent Illinois district quad in1992. The congressional committees he serves on include Banking and FinancialServices General Overnight and Investigations Housing and Communityopportunity Veteran Affairs and hospital and Health Care. Mr. Gutierrezsaddresses in Washington and in Chicago are 408 Longworth House office Building,Washington Dc 20515 3181 North Elston Avenue, Chicago 60618 1715 west 47thstreet, Chicago 60609 3659 Halsted Chicago 60609 and 2132 West 21st streetChicago 60608.     Luis Gutierrez start the road to politics by being a strong supporter onour reason late mayor Harold Washington. With the backing of Washington,Gutierrez won the race for Alderman in 1986. After the death of Washington,Gutierrez soon supported Richard Daley for mayor and was appointed to chairmanof the housing committee. Gutierrez was flat able to instate his "New Homes forChicago plan". This plan ca lled for the city to sell empty spaces of land tohousing contractors to construct homes for as little as ane dollar.     In 1992, Gutierrez ran for representative of the fourth districtelection, Gutierrez opponent was Juan Soliz. During the campaign Gutierrezfocused more on crime, while Soliz focused on many issues such as trade andhealth care. Gutierrez soon showed to be the candidate for his people of allethnic groups. He became known in the area for the following passage, "If youwork hard, worn spot and toil and play by the rules, you will be rewarded...withclean street, safer and better schools, the opportunity to send your kids tocollege." He won sixty pct to forty percent and sixty-four percent tothirty-four percent in the primary.

The Awakening :: essays research papers

In The Awakening Kate Chopin uses several symbols and motifs to reveal greater themes throughout the book. The protagonist, Edna Pontellier, goes through a serial publication of awakenings in which she discovers her independence and longing for a life which is less conformed. Yet Edna ultimately finds that independence and solitude come hand in hand, and that the expectations of women in the 1800s conflict with her desire to be an individual. Several events and characters influence Ednas awakening such as Robert Lebrun, Adele Ratignolle and even her several visits to Grand Isle. Yet there is unmatchable character who seems to be the most influential in Ednas development and that is mademoiselle Reisz. Mademoiselle Reisz is an unconventional and somewhat unpopular older woman unless also an excellent pianist. She is unmarried, childless, and homely, devoting all her time to her music. Even her living style reveals her character an apartment above everyone else, with a view, but oft en disagreeable and cold. Mademoiselle Reisz serves as a muse for Edna representing independence and freedom, and she is thus also a foil for Adele who represents everything an acceptable woman would have been in the nineteenth century. Even though neither Edna nor Mademoiselle Reisz can rightfully claim to have been very fond of each other, Edna seeks her companionship as she begins to pursue her independence and is attracted to Mademoiselle because of her pall manner. Mademoiselle Reisz is the only character who knows of Ednas feelings for Robert and therefore serves as an important link between the two characters. Mademoiselle Reisz also realizes that Edna is the only guest who seems really touched by her music, made obvious in a passage in which Edna starting line hears her play Perhaps it was the first time she was ready, perhaps the first time her being was tempered to take an impress of the abiding truth... she saw no pictures of solitude, of hope, of longing, or of despai r (chap.9 pg. 33). In this light Mademoiselle Reisz serves as a true confidant for Edna and these details bring these two contrasting personalities together. As Edna becomes increasingly aware of her sexuality and need to be independent she realizes that Mademoiselle Reisz is the abstract of artistry and female independence, one who lives in eccentric isolation. Mademoiselle Reisz tells Edna that she must be brave is she wishes to be an artist, that artists must have a courageous and recalcitrant soul, Courageous, ma foi The brave soul.

Dysfunctional Medical Insurance Essay -- Argumentative

Dysfunctional Medical InsuranceA mom is waiting frantically in the local tweak room while her little girl continues to cry with pain. An hour goes by without any news as to when she will finally be treated. At last, their bend gets called and they go over to the registration desk. The lady behind the desk opens their file and shakes her head in disbelief as she turns to look at yet another fetch with remorse. She continues to tell the mother that the hospital has refused to provide medical checkup exam attention to her little girl due to insurance problems. This scenario is sadly very common in the humiliate class families with little or no insurance coverage, in fact 20% of the U.S. population lacks medical coverage (Richman). While the initial idea of medical insurance seems more beneficial than not, the current health insurance situation has caused many negative repercussions for both the patients and the physicians. Some of these disadvantages include denial of hea lth c ar, compromised medical attention, astronomical billings, privacy issues, discriminatory plans, and even possible risks of fraud. The original idea of medical insurance should have been a noble way to help Americans establish medical bills in a case of an emergency or just routine physicals and check-ups. A lot of Americans coming from different financial situations could not throw the emergency or even the customary treatments and would therefore go without medical attention. This obviously had dire consequences on the patients health, thus forcing the need of an alternative option. Fortunately, a fistful of physicians associated with Sacramentos Sutter General Hospital saw beyond the despair. Seeing a need for an alternative health cargon financing vehicle in the early 1930s, the doctors created the first base open enrollment hospital insurance plan in the United States (Sutter Health). As originally planned, this new medical insurance proposed do goods to both the d octors and the patients patients could afford to be treated, while doctors could see more patients-even of the lower income class. Somehowbetween then and now, the plan has been twisted and turned around so much that it has lost close to of its greatest benefits and reputation. Because of the numerous loop holes in the current insurance plan, I believe that right now the drawbacks and disadvantages are overshadowin... ...been hit with a half of one million million million dollars in claims. As the extensity of this crime allows, there are many other issues to be dealt with besides just the insurance aspect. However, if insurance wasnt implemented into our gild or even if loop holes didnt exist in this case, then this crime could not have been possible. Since insurance was introduced to our society, there have been many problems. oft like the little girl who was denied medical attention, many people suffer from these disadvantages of medical insurance. I believe that the medical insurance idea is argumentative, because there are a lot of repercussions that people may or may not have thought about. Besides the recent crimes being committed against them, the insurance companies are benefiting immensely, but are we? The prices of medical treatments are rising, the doctors attention to actual patients as opposed to who has insurance is diminishing, and less people are benefiting from health insurance. I do not think that medical insurance should have been proposed in the first place. I do admit that it should have been a benefit to Americans, but I have yet to see everyone benefit as initially planned.

Coleridges Rime of the Ancient Mariner Essay -- Coleridge Rime Ancien

Coleridges Rime of the antediluvian seamanIn Coleridges Rime of the Ancient Mariner the reader finds an enduring tale. Although the poem is nearly 200 years old it remains a popular piece by way of the saucy juxtapositions and contradictions that are so eloquently described that the reader is both drawn in by the logic of the descriptions as well as fascinated by the complete unreality depicted in the poem. It is highly unlikely anyone could claim an understanding of the events told by the Ancient Marinerthe reader today, as well as in Coleridges time is akin to the man in the wedding party, listening to the Mariners tale with a mix of horror, astonishment and disbelief. However, as well as like this man we are compelled to continue reading (in his case listening) to the story and are left changed by it. Todays reader is more profoundly affected by the intricacies of Coleridges ideas than the man confronted by an eerie old man in the poem. This reader found the juxtapositio n of living versus non-living things particularly stern and compelling for it is the backbone of this and any horror(ific) story. The poem begins by putting into conversation the Ancient Mariner, one already near death and the young wedding guest. The diddlysquat is at points in the poem feared to be one already among the dead or spirit world as he tells his tale of a about surreal and fatal sea passage, whereas Coleridge chooses a wedding, an event where deuce lives are just beginning as one, and picks a young man who is described as listening to the story like a three-years child. (Line 19) A three year old being one who has just begun his life. By setting this scene with these two characters, Coleridge has already contrasted elements of t... ...ot and come back to life to perform their functions, then die again and rise up once moreThe Rime of the Ancient Mariner is swollen with imagery of life, lifelessness, and death but not with any traditional descriptions. Co leridge is able to change the nature of death and life to fit his unavoidably and the needs of his story. At the conclusion of the poem we the reader and the wedding guest are left sadder and a wiser man (Line 624) with lesson of what can happen if you are not mature to your fellow creatures. While this moral holds true to the cause of the curse through the death of the Albatross it seems a strange ending to a much more morbid story. The blurring and crossing over of concrete concept is the real gift the reader is left to ponder. This talent for manipulation adds to the attraction of the poem and to the lengthened popularity of Coleridges works.

Tennessee Williams The Glass Menagerie as a Tragedy Essay -- Papers T

Tennessee Williams The spyglass Menagerie as a Tragedy The Glass Menagerie has, of course, been labelled as many diametrical types of repair, for whizz, a tragedy. At prototypal glance it is clear that audiences today may, indeed, class it as such. However, if, looking at the traditional definition of the compartmentalisation tragedy, one scum bag more than easily assess whether or not the Glass Menagerie flare-ups under this title. To do this I will be exploitation the views of Aristotle, the Greek philosopher, who first defined the word tragedy and in his views, a tragedy contained certain, distinctive characteristics. His work was written in between 384 and 222 BC, and his views were taken on by some of the more traditional playwrights, such as William Shakespeare. As I develop through this essay, it will be clear to see how Shakespeares tragedies indeed fit into Aristotles definitions. To begin with, in order for a play to be a tragedy, it mu st involve an action that is serious Aristotle argues. I believe that, in relation to the Glass Menagerie, it is certainly one that Williams has used, as the whole situation that the Wingfields find themselves in does appear to be very serious indeed. The world is looming upon World War II, and the States has hit the coarse Depression. The whole of the United States is stricken by poverty. Therefore, it is not only the Wingfield family, but indeed all families, who are in this serious situation. To put up a lower-ranking more detailed analysis into the actual characters, I would suggest that they each have their own very serious, almost disturbing problems. To begin, tomcat has an unnatural inclination to escape, and leave his famil... ...e play. The whole of Amandas existence is to find a gentleman caller, through Tom, for her daughter. This is the main point of the play, involving every character, and which, when not accomplished, tears the fami ly apart. Therefore, I would argue that time, pasture and action of the play are actually fairly united, even though it does not appear this way at first. After examining Aristotles views I would define the play as tragedy. Although the Glass Menagerie does not consist entirely of his views, the main points are clearly there, as I have discussed, and consequentially agree with the critics argument. kit and caboodle CitedWilliams, Tennessee. The Glass Menagerie. In Literature An Introduction to Reading and Writing, 4th ed. Ed. Edgar V. Roberts and Henry E. Jacobs. Englewood Cliffs, NJ Prentice Hall, 1995. 1519-1568. Tennessee Williams The Glass Menagerie as a Tragedy Essay -- Papers TTennessee Williams The Glass Menagerie as a Tragedy The Glass Menagerie has, of course, been labelled as many different types of play, for one, a tragedy. At first glance it is clear that audiences today may, indeed, class it as such. However, if, looking at the tra ditional definition of the classification tragedy, one can more easily assess whether or not the Glass Menagerie fits under this title. To do this I will be using the views of Aristotle, the Greek philosopher, who first defined the word tragedy and in his views, a tragedy contained certain, distinctive characteristics. His work was written in between 384 and 222 BC, and his views were taken on by some of the more traditional playwrights, such as William Shakespeare. As I develop through this essay, it will be clear to see how Shakespeares tragedies indeed fit into Aristotles definitions. To begin with, in order for a play to be a tragedy, it must involve an action that is serious Aristotle argues. I believe that, in relation to the Glass Menagerie, it is certainly one that Williams has used, as the whole situation that the Wingfields find themselves in does appear to be very serious indeed. The world is looming upon World War II, and America has hit the Great Depression. The whole of the United States is stricken by poverty. Therefore, it is not only the Wingfield family, but indeed all families, who are in this serious situation. To add a little more detailed analysis into the actual characters, I would suggest that they each have their own very serious, almost disturbing problems. To begin, Tom has an unnatural desire to escape, and leave his famil... ...e play. The whole of Amandas existence is to find a gentleman caller, through Tom, for her daughter. This is the main point of the play, involving every character, and which, when not accomplished, tears the family apart. Therefore, I would argue that time, place and action of the play are actually fairly united, even though it does not appear this way at first. After examining Aristotles views I would define the play as tragedy. Although the Glass Menagerie does not consist entirely of his views, the main points are clearly there, as I have disc ussed, and consequentially agree with the critics argument.Works CitedWilliams, Tennessee. The Glass Menagerie. In Literature An Introduction to Reading and Writing, 4th ed. Ed. Edgar V. Roberts and Henry E. Jacobs. Englewood Cliffs, NJ Prentice Hall, 1995. 1519-1568.

Tennessee Williams The Glass Menagerie as a Tragedy Essay -- Papers T

Tennessee Williams The glass Menagerie as a Tragedy The Glass Menagerie has, of course, been labelled as many distinguishable types of period of play, for whiz, a tragedy. At front glance it is clear that audiences today may, indeed, class it as such. However, if, looking at the traditional definition of the categorization tragedy, one poop more(prenominal) easily assess whether or not the Glass Menagerie moves under this title. To do this I will be apply the views of Aristotle, the Greek philosopher, who first defined the word tragedy and in his views, a tragedy contained certain, distinctive characteristics. His work was written in between 384 and 222 BC, and his views were taken on by some of the more traditional playwrights, such as William Shakespeare. As I develop through this essay, it will be clear to see how Shakespeares tragedies indeed fit into Aristotles definitions. To begin with, in order for a play to be a tragedy, it must involve an action that is serious Aristotle argues. I believe that, in relation to the Glass Menagerie, it is certainly one that Williams has used, as the whole situation that the Wingfields find themselves in does appear to be very serious indeed. The world is looming upon World War II, and the States has hit the enceinte Depression. The whole of the United States is stricken by poverty. Therefore, it is not only the Wingfield family, but indeed all families, who are in this serious situation. To jibe a smaller more detailed analysis into the actual characters, I would suggest that they each have their own very serious, almost disturbing problems. To begin, tom turkey has an unnatural lust to escape, and leave his famil... ...e play. The whole of Amandas existence is to find a gentleman caller, through Tom, for her daughter. This is the main point of the play, involving every character, and which, when not accomplished, tears the family apart. Therefore , I would argue that time, push through and action of the play are actually fairly united, even though it does not appear this way at first. After examining Aristotles views I would define the play as tragedy. Although the Glass Menagerie does not consist entirely of his views, the main points are clearly there, as I have discussed, and consequentially agree with the critics argument. flora CitedWilliams, Tennessee. The Glass Menagerie. In Literature An Introduction to Reading and Writing, 4th ed. Ed. Edgar V. Roberts and Henry E. Jacobs. Englewood Cliffs, NJ Prentice Hall, 1995. 1519-1568. Tennessee Williams The Glass Menagerie as a Tragedy Essay -- Papers TTennessee Williams The Glass Menagerie as a Tragedy The Glass Menagerie has, of course, been labelled as many different types of play, for one, a tragedy. At first glance it is clear that audiences today may, indeed, class it as such. However, if, looking at the traditional definition of the classification tragedy, one can more easily assess whether or not the Glass Menagerie fits under this title. To do this I will be using the views of Aristotle, the Greek philosopher, who first defined the word tragedy and in his views, a tragedy contained certain, distinctive characteristics. His work was written in between 384 and 222 BC, and his views were taken on by some of the more traditional playwrights, such as William Shakespeare. As I develop through this essay, it will be clear to see how Shakespeares tragedies indeed fit into Aristotles definitions. To begin with, in order for a play to be a tragedy, it must involve an action that is serious Aristotle argues. I believe that, in relation to the Glass Menagerie, it is certainly one that Williams has used, as the whole situation that the Wingfields find themselves in does appear to be very serious indeed. The world is looming upon World War II, and America has hit the Great Depression. The whol e of the United States is stricken by poverty. Therefore, it is not only the Wingfield family, but indeed all families, who are in this serious situation. To add a little more detailed analysis into the actual characters, I would suggest that they each have their own very serious, almost disturbing problems. To begin, Tom has an unnatural desire to escape, and leave his famil... ...e play. The whole of Amandas existence is to find a gentleman caller, through Tom, for her daughter. This is the main point of the play, involving every character, and which, when not accomplished, tears the family apart. Therefore, I would argue that time, place and action of the play are actually fairly united, even though it does not appear this way at first. After examining Aristotles views I would define the play as tragedy. Although the Glass Menagerie does not consist entirely of his views, the main points are clearly there, as I have discussed, and consequentiall y agree with the critics argument.Works CitedWilliams, Tennessee. The Glass Menagerie. In Literature An Introduction to Reading and Writing, 4th ed. Ed. Edgar V. Roberts and Henry E. Jacobs. Englewood Cliffs, NJ Prentice Hall, 1995. 1519-1568.

9-11 Essay

The horrific after math of the tragedy razet of 9-11 excuse impacts the United States government and the life of the citizens living in the United States today. There are ease umteen concerns and question about what can the United States do to help prevent a terror event from taking place again. The United States has made some massive changes in its security since 9-11. However, even with all the new laws and regulations some believe that there is still a need for more(prenominal) laws. More laws and regulations that would allow law enforcement and the government to maintain or increase the liberties they have enjoyed prior to 9-11.Today the Unites States has made an enormous improvement in engineering to make it safer. With all the new technology improvements since 9-11 the United States is safer, barely not as safe as it could be. Citizens living in this county know that in order to make more improvement in our homeland security, counterterrorism, or any other aspect it wil l require new technology. But new technology doesnt ascend cheap there is a harm to pay that isnt of monetary value, less privacy for citizens. Is the invasion of some of your privacy worth giving up for protection? What can be more important than the rubber eraser of your life?One of the marvelous improvements of technology that took place preceding the event of 9-11 was airport security. These improvements were made for the better and have yield safe result. With this being said, there is still controversy surrounding the changes made, like the invasion of privacy. Transportation Security Administration performs frisk and pat downs at airports, which do not violate an individuals constitutional rights, plainly, there is controversy about how far Transportation Security Administration should be able to go. Today large number are told to do things like take their shoes off at airports, (add another thing security does and then put a comma with and so forth after it to end the sentence) These still do not violate your constitutional rights. Would you rather have someone take off their shoes or get down a bomb or weapon onto a plane?Airport security raises a lot of concern about, how far is too far. There was an possibility with a 90 year old lady at an airport that was ask to take off her diaper. The reason that she was asked was because it was wet and it prevented her from being search properly. at a time again the thing that we are overlooking is that the matter of safety overrides everything else. Or what about in 2009, when Umar Farouk Abdulmutallab was found with plastic explosives hidden in his underwear at an airport. Without the new searches and frisk and pad down procedures, the plastic bomb would have been overlooked. Its obvious that new enforcement of laws have slowed down some of the terrorism acts but there is still much more that still needs to be done. These are just some of the reasons why our government has invested 100s of millions o f dollars to speed up technology machines and equipment.One of the types of data that the government gathers about citizens are cell phone records. The National Security Agency collected the phone records of millions of Verizon customers. They ordered that, Verizon must submit the phone numbers of both parties on a call, location data, unique identifiers and the time and duration of calls. This applies to calls both within the United States and placed to an international number, (Welsh, 2013). This is still not an invasion of privacy or constitutional rights. Lets take some time out to think here, what could our government be doing with this teaching? If anything, its something positive why wont the citizens of this country trust their government? The collection of phone numbers is for our safety. We as people should have a right to know if our neighbor is plotting a terrorist attack. If you have nothing to hide, then why would you mind giving up that information to the government ? What harm could come from phone records. The United States government is something that every citizen in this country should put his or her trust into. With the trust and support of the people we as a unhurt could worry less about things like bomb threats at races, shootings in school, or shootings at movie theaters.Another type of data that is collected by our government is the gathering of online data of persons computers records. The Internet Surveillance Program collects data from online providers including e-mail, chat services, videos, photos, stored data, file transfers, video conferencing andlog-ins, (Savage, 2013). Even with our government monitor these events, which take place every day in every persons life living in America, it still remains an issue of violating privacy. once again its comes down to that phase if you have nothing to hide let us in.if youre a good American. Im fine sure the government is not listening or concerned about the foolish meaningless stuff . They can less about who individuals are dating or hanging out with. The Internet Surveillance Program was establishes to catch bad guys and prevent faulty events from taking place. The information like emails, chat service, photos, etc. is esoteric information and should remain confidential. Which the information will, our government is not going to expose this information to the public unless there is some type of suspicion or apparent cause. But, even before the situation escalates to that point there would probably be an intensive investigation.We have either seen on the news or read somewhere in a paper about the Federal Bureau Investigation, National Security Agency, or one of the many other organizations being abusive to citizens. We are human, sometimes we are going to make mistakes, but nobody wants to be accused of a crime. When the government holds someone in custody then posterior finds out that they are innocent, the government should find some way to compensate the m for their cooperation and our mistake of false accusations. I believe that we have not left the penetration open to wide, in my opinion, we should welcome the government into our homes. We should show our government that we are law abiding citizens and that we appreciate what they do to help maintain peace, allowing everyone to feel safer. As far as our liberty goes, we must allow some of it to erode in order to live a safer life. Our founding fathers wrote our rights, such as liberty, many years ago. But since those times, look at how things have evolved over the past years, such as social media, cell phones, Facebook, etc. So we must to a fault allow our laws to evolve in order to prevent conflicts, such as 9-11.When the next big incident occurs the point of views made in this argument are some issues that will once again be evaluated. Who knows when our government will take action and do what is needed in order to maintain safety and peace. As a citizen of the United States, I am willing to give upsome of my individual rights to ensure that tragic events such as 9-11 do not occur again. The top priority should be the protection and safety of every individual living in the Unites States.

Portrayed in film Essay

The sociological issue, to be researched is, the representation of the physically challenged in the mass media, concentrating on popular fool aways. Ive decided to use four main stereotypes, which are most common in the media. After reading into Media and Mental illness by The Glasgow Media Group, I became intrigued and started to reflect on the images portrayed. As I have a physical disability, I thought that I would have a better understanding of my research, and a good empathy for state who are being portrayed badly.After researching on the Internet, based on the research I developed my hypothesis There will be no physically challenged people portrayed in normal roles, instead they will fit into one of the four stereotypes. Contexts and concepts The Broadcasting complaints Commission study showed that in tv programmes 7% of persons were disabled. They showed that disabled people were mostly in broadcast films, drama and soap operas. Langmore (1987) Studied on the different for ms of representations of disabled persons, and how the audience reacts to seeing a disabled person on the television as a pose to an able bodied person.The results show that people generally feel a attracter more sympathetic, pitiful and patronizing towards disabled people. Sheridan in A physical challenge for the media The effects of portrayals of wheel chair users. He says that whilst there are numerous images of wheelchair users, they are non always accurate or helpful to the disabled community. To portray a wheel chair user in a film is so that they can be used as a dramatic and provocative tool. He states that it is possible to categorise portrayals into four main stereotypes, the pitiful handicapped, the vinegarish cripple, the inspirational hero and the set dresser.These are the four stereotypes that I have decided look into. This introduces the concept of stereotypes. A stereotype is a one sided, exaggerate and usually prejudicial view of a group. One myth about physica lly challenged people is that people with disabilities have a poor standard of life, this is not the case. The stereotypes may have some factual basis, alone in most cases are incongruent with reality. Sheridan raises the question that because these portrayals are prevalent, are they an accurate account of what goes on in real life situations.He answered, as there is much diversity as there is commonality in the wheelchair community. There is no consensus as to what is accurate. He offers no solution but says that there are advances in advertising, as people in wheelchairs are not seen as disabled but as consumers. He thinks advertisers will continue to add positively to the way society perceives wheelchair users, and that maybe one day we will change our perception from obsolete stereotypes to more realistic portrayals.This brings me onto the concept of identity. To acquire a sense of self identity and an image of your self is through socialization. If some body is labelled a spe cific type of person, it can be said that a social identity has been added to your self. Your social identity will then be seen as a label to show what kind of person you are. Resulting from the label you have now been given, you might start to think you are that type of person.

Project Management Theories

sound judgement 2 Pre-Course Assignment (20%) Carry out a comprehensive literature review on the software development methodologies (for eg Rapid employment Development, Object-Oriented Software Development etc) adopted by organizations emphasizing on the following for each method addressed * What are the chief(prenominal) characteristics of the method? * What are the main constraints of the method? * What are the advantages and drawbacks of the method? * When is this method more sufficient to use? This is an individual assignment. All reference materials used must be properly acknowledged.Use Harvard referencing method. Assessment 3 Main Assignment (20%) Select an organization of your choice. * drag the nature of the organization and the nature of the industry to which it belongs to. * Identify the major competitors and the competitive forces affecting the organization. Describe any environmental opportunities or threats to the chosen company that can be considered as significa nt or likely to be significant over the side by side(p) few years. * Identify key business, functional or standalone strategies formulated by the chosen company to face the changing environmental conditions.How are these strategies matched with the strengths and weaknesses of the company? * critically examine the Information systems/strategic IS used, development alternatives used, the purpose of use and analyze the benefits achieved and drawbacks of these information systems. Explain how each of these systems supports the overall business goals of the organization. * Describe the nature of the birth between the IT division and the other divisions of the organization. Explain problem, change and recovery management processes adopted by the IT division. If the organization does not posses such processes, you may make suitable suggestions as part of your recommendations) * Explain the types of controls used by the IT division in order to protect the IT assets of the organization. * E xplain briefly how IT costs are recovered and maintenance back mechanisms used by the IT division. * Based on you findings make suitable recommendations to improve the Information Systems and the IT division that would enable the organization to emerge as a market leader.Related article Conveyor Belt Project

Nestle Essay

come on The Infant Formula Incident Summary of Case and Results In response to a tract entitled Nestle Kills Babies, published in 1974 by the Swiss consumer/activist group, Arbeitsgruppe Dritte Welt, Nestle Alimentana filed a four-count libel suit against members of the organization. The pamphlet was a reprint of an earlier one entitled Bottled Babies, published by a similar British group. Both alleged that false advertising had prompted mothers in LDCs to use infant formula instead of breast alimentation, and consequently caused the deaths of thousands of children.However, the original pamphlet had not mentioned Nestle or any of the other companies by name, and thence did not raise the issue of libel. Three of the charges, which Nestle subsequently withdrew, related to allegations made in the pamphlet about Nestles promotional methods in LDCs. The fourth charge, which led to a judgment against thirteen members of the group in June 1976, focused on the defamatory title Nestle Kill s Babies. In his decision, the judge utter that the cause behind the injuries and deaths was not Nestles convergences rather, it was the unhygienic way they were prepargond by end-users.Although Nestle won its case, the firms victory was reduce by (1) having to pay one third of the court costs and (2) being told by the judge to change its merchandising methods to prevent further misuse of its products. The defendants were staged to pay $120 each in damages to Nestle and two thirds of court costs. Suggestions Companies interchange consumable products (foods, beverages, pharmaceuticals) to LDCs contrive long recognized the need to line up their promotional techniques to their consumers who are, by and large, poor and illiterate.In recent years, one particular group of food producersthose firms making infant formula and other draw productshas drive under severe attack by various religious, consumer and g all overnmental organizations. Criticism focuses on two issues (1) that companies allegedly use false advertising to induce mothers to counterchange formula for their own take out, and (2) that firms are directly responsible when misuse of their products results in illness or death. The assault was dramatized in the recent Swiss case involving Nestle Alimentana.The responses of milk product manufacturers have ranged from writing corporate policies on LDC marketing to organizing industry councils and holding meetings with pressure groups. But most significantly, companies have altered marketing practices in ways that other firms making consumable items should find instructive. These changes include Tightening up direct selling methods. A common practice is to have mother-craft nurses, topical anaesthetic women who may be nurses, dietitians or midwivesvisit clinics and homes to encourage doctors and consumers to use infant formula.Critics charge that these women are often unqualified to speak on nutriment and that they distort facts to make formula fee ding more attractive than breast feeding. As a result, many firms now forbid representatives from discouraging breast feeding and demand that they go to clinics and homes only if invited or sent by a family doctor. Stressing nutritional training. Firms are improving the nutritional instruction given to representatives. In addition, promoters are providing consumers with educational presentations, including seminars, films and brochures.Such training not only combats misuse of products, but also benefits the manufacturer. For example, one corporation whose sales representatives in Indonesia conducted local demonstration on uses of a condensed-milk product found that the presentations accomplished several aims (1) alerted the representative to problems people had in preparing and using the product, (2) served as a rough test market for the product and (3) helped to bolster the firms image. Controlling distributors promotional activities. Manufacturers selling milk products through dis tributors have often given them free rein over local advertising.Some corporate executives worry about becoming too closely associated with distributors advertising, fearing possible liability for erroneous claims made by distributors. However, such liability would be difficult to avoid in any situation involving a companys trademarks and products. A few firms, recognizing this, are currently monitoring all new-made promotional campaigns of distributors. Curtailing mass media advertising. Several corporations that formerly advertised infant formula on TV, radio, billboards and newspapers are now relying solely on sales representatives. Improving labeling and directions for use. developing promotional/instructional materials to help low-literacy users. The International Council of Infant Food Industries, formed in 1975, is studying ways to improve communication methods for use in areas of extravagantly illiteracy. Possibilities include cartoons, pictures, radio programs and even so und trucks. (Use of new informational materials would be subject to approval of local authorities. ) Price of Social ResponsibilityFor some firms, the cost of maintaining honorable standards is high. One large food company actually closed down its milk-processing plant in Pakistan because pasteurization laws were not being en tweetd, and local firms selling pasteurise milk were gaining a competitive edge. Additionally, the quality of the firms product was tarnished by local consumers who frequently diluted the milk with polluted stream water supply to stretch it for their own use or for resale.In light of these problems, and otherssuch as the high cost of marketing and training, and the relatively low sales massessome companies have contemplated withdrawing these products from LDC markets. However, the market potential for milk products in these countries is strong because of increasing populations and rising standards of living. In addition, the growing role of women in the labo r force is creating a greater need for infant formulas. Thus, it appears that firms will remain in these markets.Every 30 seconds a baby dies from unsafe bottle feeding, thats is roughly 1. 5 million babies a year, this is because formula milk companies provide free powder milk to mothers while in hospital in third existence countries ensuring that babies are routinely bottle-fed and not breastfed. As a result babies become dependent on artificial milk. Despite the number of deaths formula milk companies continue to promote artificial feeding in ways that undermine breastfeeding. Nestle made a profit of ? 2. 7 billion year 2007 from selling baby formula milk.In third world countries bottle feeding is dangerous due to unsafe water supplies and difficulties with keeping bottles sterile. Cost is also a problem, once out of hospital the milk is no longer free. Costing families up to 50% of their weekly income, due to high costs, milk mixtures are over diluted and mothers buy cheaper, bad quality formula milk instead. This means the baby is inadequately fed leading to malnutrition, diarrhea and often death. Formula milk companies make profit by exploiting vulnerable mothers.

Moral Law Vs Natural Law In The Scarlet Letter Essay

clean Law Vs. Natural Law At the dramatic center of The carmine Letter is the idea of the awesomeness and inescapability of the Moral Law, to which every last(predicate) else is at last submitted, (Levy 384).Assuming that Hawthorne wrote The Scarlet Letter exploring the kindred between Moral legality and Natural law, he chooses the moral laws to be absolute. Using definitions of temperament and character provided by Seymour Katz applied to the terms immanent law and moral law allow an extension of Leo Levys claim that Moral laws be supreme. Moral law is an internalization of normalizing aspects of society it, is acquired in time through nurture, education, and social experience. The seniorer the individual the more fixed and stable is his character, and the less likely he is to act outside of the principles of his society or his role, (Katz 5). The intrinsic law is being in a condition where society cannot impose any rules or laws, It is aimless impulse or potential energ y which the individual will expend and express in various ways in the course of his life, (4). By applying the definitions of natural law and moral law to the way Hawthorne reveals the truth in the novel and to the development of the character free fall, Hawthorne proves that moral law is the dominant form of law in The Scarlet Letter.In the set natural laws should be supreme. Here, the black man or devil makes his home, Mistress Hibbons goes to perform her witchcraft, and Hester and Dimmesdale commit their adultery (Hawthorne 144-145). Moral law forbids each of these three things. Only in the forest, a place where moral law does not apply, can any of these things happen. From a very early grow great deal are taught by the moral laws that the forest contains evil.But she fancied me asleep when she was talking of it. She said that a railway yardsand and a thousand people had met him here, and had written in his book, and feel his mark on them. And that ugly-tempered lady, Old M istress Hibbons, was one. And, mother, the old dame said that this scarlet letter was the Black Mans mark on thee, and that it glows like a red flame when thou meetest him at midnight, here in the dark wood. (126) Pearl, at the age of seven, already understands the forest contains evil. This normalizing aspect of moral law teaches the society that the representation of naturallaw, the forest, is evil. Thus, the moral laws quickly gain an advantage over the natural, before an individual is old liberal to form their own opinion on the matter. some other way the moral law proves to be supreme is when examining another theme in the text, hypocrisy. The hypocrisy is so wide spread, even the Reverend Dimmesdale, introduced possessing an, eloquence and religious fervor having already given the earnest of high eminence in his profession, (48). This quality combined with a, wet purity of thought, which, as many people said, affected them like the speech of an angel, (48) caused Dimmesdale to be perceived as a model of purity and godliness for his collection despite committing a sin incomprehensible to them. plane after his confession his society does not believe the truth that Dimmesdale committed adultery. This shows how strong the character of Dimmesdale is imagined to be by his people.Because the truth is often obscured by hypocrisy, where the truth is found there will be a very strong reflection on the relationship between moral law, and natural law. In the forest, when Pearl asks Hester what the scarlet letter means and why she wears it, Hester lies to her child for the first time. What does the letter mean, mother? -and why dost thou wear it?.And as for the scarlet letter, I wear it for the sake of its gold thread In all the seven bygone years, Hester Prynne had never before been bastard to the symbol on her bosom, (123). Hester lies to her child for the first time while they are in the forest because she is taught to be ashamed of her sin by the moral laws . These laws have a far-reaching power their effect is felt even in the forest, the idealization of natural law.The truth about Chillingworths character reveals itself at the strongpoint of moral laws, the scaffold. This braid serves as the deterrent for criminals where they are displayed for the publics entertainment. In fact, this scaffold constituted a portion of the penal machinebut was held, in the old time, to be as effectual an agent in the promotion of good citizenship, as ever was the guillotine among the terrorists of France, (41). The scaffold punishes people for crimes committed violating the morallaws by exposing the perpetrator to public ignominy. The true nature of Chillingworths character is revealed while Dimmesdale, Hester, and Pearl are performing a midnight vigil on the scaffold.To his features, as to all other objects the meteoric light im disuniteed a new expression or it might well be that the physician was not careful then, as at all other times, to hide the malevolence with which he looked upon his victim, (107). This revelation occurs at the pinnacle of the puritan penal system, the enforcing agent of all moral laws. Even though the meteoric light might be understand as an act of nature, this is not the case. It comes from the heavens where the puritan society acquires the religious justification to hunt out their laws. Thus the moral law is responsible for providing the truth to the reader in this instance.Another symbol coming from the forest are the Indians. They live in the forest and only periodically come under the jurisdiction of moral laws by entering a city or town. Because of this their actions and ideas can be interpreted to represent the position of natural law. In the instance when they interpret the meaning of the scarlet letter during the election day sermon their interpretation that, the wearer of this brilliantly embroidered label must needs be a personage of high dignity among her people, (167) is the exact oppos ite of what the symbol was originally intended to mean. The symbol for nature in this case considers the scarlet letter a boon. In contrast, the scarlet letter was originally intended to be a punishment having the effect of a spell, taking her out of ordinary relations with humanity, and inclosing her in a sphere by herself. (40) This was the original function, which the moral law dictated the letter should serve.Although the letter comes to mean many different things throughout the text, the only one, which is relevant to examine, is the one it was intended for. Because the moral and natural laws dictate different meaning upon the scarlet letter, one positive and one negative, which one is actually the dominant meaning? The negative meaning is the dominant one this is because the letter serves its original purpose separating Hester from her society. She lived in a erect on the outskirts of the town, not in it and whenever she was in public her fellow citizens would form circles a round her. The letter is a negative symbol throughout every part of thenovel barring the conclusion, and because of this the moral laws succeeded in imposing their meaning upon the letter.Another conflict between moral and natural comes in the upbringing of Pearl, Hesters daughter. She is interchangeable to a wild spirit and is ostracized from society similar to Hester. Pearl was a born outcast of the infantile world. An imp of evil, emblem and product of sin, she had no discipline among christened infants, (65). She was never part of her society, failing to adhere to moral laws. As a child, she had no conception of the moral laws and acted accordingly. The little baggage hath witchcraft in her, I profess, said Mr. Wilson to Mr. Dimmesdale. She needs no old womans broomstick to fly withal. (80).In addition to the fact that the upright citizen Mr. Wilson compares Pearl to a witch, she did not understand her godliness stating, He did not send me cried she, positively. I have no Hea venly Father (68). By not understanding religion she was not abiding by the moral laws. While still a child Pearl is unaffected by the moral laws but as she grows sometime(a) she begins to adhere to them. By the end of the novel she is entirely assimilated into the moral culture. She had taken a husband and was living a typical life in atomic number 63 (177). By taking a husband she is adhering to the moral laws. While she began her life following the natural laws they eventually were overpowered by the pervasiveness of the moral. The moral laws are so regnant she could not resist their shape.Another assertion of the power of the moral laws in relation to Pearl occurs during the forest scene spanning chapters sixteen through nineteen. Here Hester, Dimmesdale, and Pearl meet for the first time after the scaffold scene. During these chapters Hester takes off her scarlet letter to prove to Dimmesdale that they can be free of the present situation if they go somewhere else in the wor ld (137). Once Pearl sees her mother without the letter she immediately does not recognize her and becomes scared.I see what ails the child, whispered Hester to the clergyman, and turning parboil in spite of a strong effort to conceal her trouble and annoyance. Children will not abide any, the slightest, change in the accustomed aspect of things that are daily before their eyes. Pearl misses somethingwhich she has always seen me wear (142) Even in the forest where natural laws reign, Pearl will not approach her mother without Hester draining the scarlet letter, the symbol the moral laws imposed upon her. The moral laws extend far beyond the edges of towns and cities expanding even into the forest.Hawthorne rejects natural laws by asserting the dominant position and influence of the moral laws. By noticing when and how Hawthorne offers the truth to the reader such as when Hester lied to Pearl in the forest setting or when Chillingworths character is revealed under the scrutiny of h eavenly light, the moral laws are dominant. Even the chief symbol of the book, the scarlet letter, has a meaning imposed solely by the moral laws. Another character originally having a natural tendency, Pearl, loses that tendency by the end of the novel. In all of these instances the moral laws prove that they are stronger and more pervasive than the natural laws.Works CitedHawthorne, Nathaniel. The Scarlet Letter. USA W.W. Norton & Company, Inc, 1988 Katz, Seymour. Character, Nature, and Allegory in The Scarlet Letter Rept. in Nineteenth Century Fiction. Ed. Blake Nevius. Vol. 23 1. USA University of California Press, June 1968. 3-17.Levy, Leo. The Landscape Modes of The Scarlet Letter Rept. in Nineteenth Century Fiction. Ed. Blake Nevius. Vol. 23 4. USA University of California Press, March 1969. 377-392.

Brand Management Article Review

Introduction Review Teresa da Silva Lopes & Mark Casson (Winter, 2007). Entrepreneurship and the Development of world(prenominal) Brands Business History Review 81 by The President and Fellows of Harvard College (Extract from page 651-680) Worlds economy in early 1980s leaded to the conjugation wave in business industries. Only few independent home runs have survived during that period. In the article, the authors addressed the question of why so few independent brands survived and they in like manner aim to address about the contribution of entrepreneurs to the palmy and growth of the companies.The authors also of demonstrated some well-known brands and their related case of how did the change in self-possession affect the brand name. Summary Entrepreneurship and innovation is a competitive asset for each organization. In the past time, entrepreneur refers to the founder of the business, but the definition was grow overtime. In the article, authors define entrepreneur as some one who specializes in taking judgmental decisions about the coordination of scarce resources with an economic aim and under conditions of uncertainty. This means that the entrepreneur is not necessarily a capitalist or the founder of a business, but is someone who is not afraid of risk and who gets things done and has an economic aim. Because of the changing in business environment, today entrepreneur has more skills, business related knowledge and capabilities in expanding their brand into different geography or internation anyy or rejuvenate it in narrate to keep the popularity and still make a profit. Brand is a powerful strategic tool to distinguish company from its competitors, go along to customer and attract customer loyalty.A brand can have a rise, and then fall out of favor, to be out of date by the arriver of new brand. Trajectory of brands or the life of each brand is surely depends on the companys performance and strategies they decide to take in put to death so as to create brand personalities for their products or services. Without careful management, brands can follow the general pattern of a product lifecycle moving through introduction, growth, maturity, and exasperate stages in a relatively rapid fashion. Authors indicate that the change in brand ownership or management team may take into business relationship when discussing about trajectory of brands.Thus to keep the brand forever young is necessary mission that each company need to achieve. Some brands become successful flat aft(prenominal) introduced into the securities industry and it remains successful until now under the single ownership and management team but some become successful after their previous ownership or management team was changed. Various strategies are suggested by the author as they are implemented by several successful brands such as the extension of an existing brand (Asahi Super Dry), or by the creation of a new brand, or by forging a compromise between t he two (Nescafe).The menage may also hire new managers and consultants in order to boost temporarily the creative resources at the loadeds disposal (as happened in the case of KitKat). Another strategy suggested is to change the bulletproofs recruitment policies and hiring new managers with stronger entrepreneurial capabilities to obtain a long-lived solution. Furthermore, using merger and acquisition strategy to change the brand ownership enable some multi- satisfying brands especially the companies in food, drink, and cosmetics industries become successful and stay young.Brand greening in the article refers to tweaking the brand image to appeal to a new generation of consumers. Rejuvenation of the brand should be take into action when customer in the market lose their concentration on the existing one or the traditional market for a brand may stagnate, unacceptable to an emerging market for the brand or there is an increase in demand for products or services, because in order t o be well suited to the culture, demand, preference of different assort of customer and to create availability of the products they want wherever they are.Based on the study, the authors conclude that successful planetary brand usually originate in developed countries. It takes very long time to build their brand personalities and recognition. Strategies of brand extensions that we often see are merger and acquisition, franchising, licensing and some brands are trades as pieces of intellectual property. Critic damaging Brand rejuvenation is a strategic tool for the company to recapture market grant and to keep the brands up to date for consumers, but not all brand should be rejuvenated since due to two main reasons.Firstly, some brand is very harmful to mess health and society. For example, tobacco and alcohol products have many an(prenominal) harmful effects are not limited to only health-related issues but as well as a whole society will turn out from its effects. Smoking cigarettes opens the possibility to the people that are around you to breathe second-hand smoke. This increases the risk of cancer in others around you. Also, smoke is bad for the environment and the ozone layer whereby people who drink and drive may cause many road accident and they tend to commit violence in the family more that people who do not.Secondly, the disconfirming point of brand rejuvenation is the decrease in physical communication due to the growth in technology related branding. In the past, people drop more time to talk to their friends, colleges and family but presently, digital form of communication decrease social interaction. Because the development of technology, many company try to rejuvenate their brand by introducing high- tech product to the market. Most people believe that technology such as cell phones and e-mail has made their lives easier. From e-mails, to Facebook, to television, people are fair dependent on technology we cannot live without our iPho nes.As a real example that happen to myself, sometimes I spend a whole day in bedroom just to tweet, facebook and surfing internet I do not interact with people around at all within whole day. mint are distancing themselves from life off- line. This create distant of people interaction from day to day. Positive We totally agree with the authors who state that entrepreneurs contribute to the growth of a firm and brand succeeds and innovation, intelligence and skills are the required factors to build a successful brand. Brand building is an important issue in strategic marketing and campaign force for shareholders value.Good brand image and brand recognition in the market is what all entrepreneurs and managements intend to get. The growth and development of a firm mostly depends on the motivation and ambition of the owner itself. Among the important features of an entrepreneur that effects the firm growth involves general background of the owner involving age and tuition of the own er along with his growth motivation and management know how organizational practices on the behalf of entrepreneurs. Innovative idea and technological capabilities of entrepreneur also the contribution factors that each entrepreneur should care about.We also agree with the authors that brand rejuvenation is a great tool to make more money. Brand rejuvenation is the effort to lead a brand which could not make money into the one that can generate money for company by using new localisation or communication strategy. Normally, companies decide to rejuvenate their brand in order to respond to internal and external changes. For example when new competitors come into the market, they may have interpreted over the category and the company is struggling to generate revenues from the current product, thus company need to rejuvenate their brand or new option has to be launched.Another reason is when the existing product or service is in declining stage of product life cycle, it is an approp riate time to rejuvenate the brand in order to recapture the market share. Some other reason why company should rejuvenate their brand is to shed the negative image of the existing brand, to incorporate in new mission or develop a new brand when repositioning. Moreover, the target market for the brand has aged so the brand has to renew its positioning in the minds of the next generation of consumers. Because brand may no longer meet the consumers needs or desires, where in the consumer has shifted to a different platform.Conclusion After information and reviewing this article, we got more ideas on how branding is very important for each company in generate the profit in long term, how entrepreneur contribute to the firm growth and success. The authors provide enough reasons to support their article by indicated real example of some major brand how they are developed to become the global one. The authors indicate two main strategies for brand development which are entrepreneurship a nd brand rejuvenation. Brand rejuvenation can lead the company to capture market share as well as to compete in the market effectively in the long run.

Defining the Concept of Voice Through an Assessment of Shakespeares “Twelfth Night” Essay

Defining the Concept of Voice Through an Assessment of Shakespeares one-twelfth NightIntroduction Literary give tongue to is a multifaceted subject that involves two linguistic and stylistic aspects. The readers and editors often signifi send packingtly demand the involvement of originality and creativity. The level of creativity is required in the development of lasting and satisfactory understanding of the development of the enunciate. According to Hunter College Reading/Writing Center common geniusistics of voice is Distinct from the terms persona, narrator and tone, voice is associated with the underlying vision of a writer, her general attitude toward the world. This paper is a fervently artistic creationiculates the definition of voice through with(predicate) the linguistic choices of Shakespeares in his famed play Twelfth Night in evident through his passion for drama and poetry. The voice when applied in rhetoric it demonstrates the clarity of the visions and thoughts of the writer. Voice is circumstantial to every individual more artistically conveyed in the meshs of writers. The drollness of every piece of writing as a piece of artistic work is subject to the distinct figurative role or a alone(p) commentary of the creator writer. Plays are composed of literal and allegorically unique to develop individuality for the play that is meaningful and captivate. Voice is defined as the distinctive tone or style identifiable of literary work or author. Twelfth Night demonstrates a tonal play written out to sound like a poem, w present there is rhythmic balance in the pronunciation of the lines. Most importantly, the content reflects a unique commentary that speaks beyond what is given in the play. Any individual who is accustomed to the work of William Shakespeare would be able quickly to detect that Twelfth Night is one of Shakespeares works through his techniques of writing. Shakespeare uses a unique combination of writing techniques such as twisted iambic pentameter and soliloquies. At the start of Twelfth Night, Orsino, a Duke, demands if music creates love, then Give me scanty of it, that, surfeiting (1.1.2). If music be the food of love, play on Give me excess of it, that, surfeiting, The appetite may sicken, and so die That strain again it had a dying fall O, it came oer my ear like the sweet sound, That breathes upon a bank of violets, Stealing and giving odour Enough no more By utilise iambic pentameter, Shakespeare defines Orsinos character to be various from those of different social class. Here, Shakespeare uses iambic pentameter in a distinct focusing by switching the tones around to create a different tonal pattern. Instead of the stiff iambus of one stressed and one unstressed beat (ba-BUM) for ten syllables straight, he makes a modification to some syllables in order to emphasize genuine words.SIR TOBY BELCH Approach, Sir Andrew not to be abed aftermidnight is to be up betimes and diluculosurgere, t hou knowst, In act 2 scene 3, The sentence structure and the preceding semicolon on the first line direct the stress on give at the beginning, entirely the resulting pattern is choppy and al intimately dactylic in its meter. He often uses this technique on characters that had a higher social status in his plays. On the contrary, those characters of a lower status were deemed not to guard the leisure to experiment with literature speaking in regular prose or verse. For example, Malvolio, a butler, attempts prose in the beginning but changes to speak in verse like, twenty-four hour period and champain discovers not more this is open. I will be proud I will read politic authors, (2.5.155-157). Iambic pentameter shows control and yet the emphasis here is on the instability and the intensity of class difference. Thus, Shakespeares manipulation of regular iambic pentameter to create differential approach to the field of play each character has. This inherently configures a reflection of his unique voice, and this leads readers to think that, in literature, voice is distinct and unique to develop a persona. Another literary device that ordinarily found in Shakespeares Twelfth Night is soliloquy, which involves a character speaking his or her thoughts aloud. The estimations conveyed by the actor are a way providing nurture from Shakespeare own point view on certain situations. In 2.2 of Twelfth Night, Viola, disguised as Cesario, conveys her realization of the mistakes she caused due to her disguise Disguise, I see, thou art a wickedness, Wherein the pregnant enemy does much. How easy is it for the proper-false In womens waxen hearts to pitch their forms Alas, our fraility is the cause, not we, For such as we are made of, such we be. How will this fadge? My master loves her dearly,And I, poor monster, fond as much on him,And she, mistaken, seems to dote on me.What will become of this? As I am man,My reconcile is desperate for my masters love.As I am woman, no w, alas the day,What thriftless sighs shall poor Olivia breathe (2.2.2638) This soliloquy serves a purpose of developing context international of the literal play. In real life, people dont typically speak their thoughts aloud when alone. Shakespeares use of soliloquy is a active version of what the audience does not yet understood. Thus, the conscious choice to use a soliloquy is exemplification of Shakespeares voice because, it develops Shakespeares style of presenting mental or non-visible information to become visible to the audience. Soliloquy adequately conveys the strength of Shakespeare to back audience into the scene of play through understanding of the event. Secondly, it develops in a way where Cesario is aware of the whole plot and takes on a role in knowledge as an audience. Furthermore, this foreshadows of how there will be a conclusion to tease this lie, and chaos Viola has created through her disguise. These complex ideas are voices for Shakespeares readers to no tice through his voice beyond the literal sound of the play. A complex idea beyond the authentic voice of the play also develops the style that is distinct to Shakespeare. In the same scene, Shakespeare also personifies the concept of a disguise to render a style of narration. Shakespeare uses apostrophe, and aside or address inanimate objects as though they are alive. For example Cesario concludes that Time, which she addresses as a character, must unravel this madness, as she cannot untie Olivias confusion, O, Time, thou must unravel this, not I (2.2.39). In this soliloquy, Caesario highlights the weakness of women, the subjectivity of love and the conflicts presented by appearance versus reality. The use of monologue, apostrophe and iambic pentameter in combination create Shakespeares voice. It sets his writing apart from other writers who present a similar plot. For example, Ewon Leslies Shes the Man incorporates scenarios from Twelfth Night but is written in an entire differen t voice and style. Both presenting a story plot of a woman in disguise of men creating a chaotic love web, Shes the Man, is different as the literal voice was of modern English. Which does not use poetry, soliloquy, nor personification. Through examining Shakespeares use of personification and soliloquy, audiences can see that idea of voice is unique on its own and cannot be imitated. In fact, it is not only a unique concept to developing a figurative voice for Shakespeare, but also a voice in writing. It is one of the last of the Elizabethan comediesreflecting the anxieties and uncertainties of its historical moment, and first seventeenth century comedy, and is in many ways a beginning -of-century play, inaugurating a new poetics some commentators have been it as the first of the dark comedies (Elam 2). This explained through his scene, which prepares us for dramatic irony when Maria, Sir Andrew, and Sir Toby write the letter to Malvolio, under the pretence of Olivia. Maria I will drop in his way some obscure epistles of love wherein, by the colour of his beard, the shape of his leg, the manner of his gait, the expressure of his eye, forehead, and complexion, he shall find himself most feelingly personated. I can write very like my lady your niece on a forgotten matter we can hardly make distinction of our hands. As we, the audiences are aware of the deception, because Malvolio himself is not aware of it when he finds and reads the letter during Act 2, stage setting 5. Presuming the letter is for him, and from Olivia, he proceeds to embarrass himself. This structure of the voice develops as Shakespeare style in dramatic irony where the audience becomes important to the play. Voice here holds a distinct figurative role to incorporate audience into understanding voice of Shakespeare. A further technique that is commonly used by Shakespeare and is, therefore, representative of his voice concerns the way in which he incorporates the audience into play. Accordin g to Keir Elam, Twelfth Night, pleasures and trials of spectatorship (Elam 3). By having spectatorship and asking audience for appraisal, establishes the use of dramatic irony. Audience is present and lunacy in the same space as the characters through the lines Sir An. Here comes the cosh, i faith. Look, here comes a fool. Fes. How now, my hearts Did you never see the picture of We Three? Hello, my friends What a pretty picture, three fools all together. Sir To. Welcome, ass. Now lets have a catch. (2.3.12-17) Taking this even further, Shakespeare typically uses a fool to breaks the fourth wall. The fool is present in this piece as he is in many of Shakespeares plays for example, Puck in A Midsummer Nights trance invites the audience to be with them. This analysis of the way Shakespeare uses tone, mood, style and figurative techniques through the fool to demonstrate his thinking and logic provides further insights reflecting his personality and ability to curb what is perceived. However, in Shes the Man, a movie that relate only to the plot of the work, the poetry and character being all his own (Hudson 8), the fool is the audience (not a character). The story presented in Shes the Man has every potential to be another copy of Twelfth Night because it shares a similar plot. Referencing stories outside set Twelfth Night apart from Shes the Man, such as that Twelfth Nights setting of the play, Illyria , as an exotic and unfamiliar location associated with literary romance, lyricism, and illusion, (Entland, 149). However, the way it is written, its voice, sets it aside from Twelfth Night, which was very much a play written for characters to perform. This leads the audience to form the conclusion that voice is something that is expressed and received by the initiator and a receptor. As such, it was important for Shakespeare to develop a style that was unique to him as, through his writing, he expressed himself his voice was an extension of his thoughts, feelin gs and emotions. Through using a combination of technique and linguistic process, Shakespeares voice conveys his opinions, likes, and interests to set up the mood.In fact, the place cannot be found because it is a myth. Thus, voice become unique in bringing the reader to notice outside information that interests the author. Another interesting concept that is presented through the voice of Twelfth Night is the social classicism good turn around and move to talking about Shakespeares voice of who he is.. In Twelfth Night, the characters fail to adhere to social expectations how community diagnoses madness when a person fails to perform his known identity member of a particular class as well(Schiffer 234). Rise of people who will form the bourgeoisie class matter due to crumbling of aristocrats. The play contains a trick on a set of individuals who think they are exercising power and control. Malvolio, a untarnished butler, perceives himself to be superior to Toby, an alcoholic a ristocrat and Maria, a servant. Toby, though an aristocrat, does not exhibit much power initially, but in the end does have most of the power. Toby and Marias letters ultimately drive Malvolio out of control. This demonstrates the modernist revolution in the arts during the late Renaissance in the service of the avant-garde. And perhaps reflect Shakespeares stance in studies was open to movements such as structuralism and feminism. In addition to the literal elements of Shakespeares voice that are describe in the lines of Act 2 tantrum 2, there are also figurative aspects that set his work apart from that of other playwrights and authors. According to Christine Ashby, a language researcher, the production of voice and its use as a tool are separate from the thinking of the individual. Figurative voice represents the voice of the person expressed through their idea, concept or logic. Twelfth Night is a play about the dramatization of currently fashionable issues such as gender and sexuality (Elam 2). This adheres to the famous recurring plot that is typical of Shakespeares plays as expressed through the idea of a love triangle, star-crossed lovers, where women is deemed to be powerless when it comes to love. For example, Act 2 Scene 2, Viola expresses how women are subjects to love for men. This derives from a larger social commentary outside of the play.Conclusion Through assessing the work of Shakespeare, voice can be both literal and figurative. It reflects the authors thoughts, desires and provides insights into what the author would like the audience to think, or how he or she would like them to receive the play. Shakespeares voice is reflected in his unique style and techniques. The aspects of his work that sets him apart from others work in combination to give his work his voice. Examining Shakespeares work has refined definition of voice as an faithful literal sound of the writer, distinct figurative role, a unique commentary.ReferencesAshby, Christ ine. Whose Voice Is It Anyway? Giving Voice and Qualitative Research Involving Individuals That Type to Communicate. Disability Studies Quarterly. siege of Syracuse University, 2011. Web. 06 Dec. 2014. .Glossary of Literary Terms. HUNTER COLLEGE READING/WRITING CENTER WRITING FOR ENGLISH COURSES. Ed. Anna C. Rockowitz. Hunter College Reading/Writing Center, 1998. Web. 5 Dec. 2014. .Hudson, Henry N., Rev. Shakespeares Twelfth Night Or, What You Will. Boston Ginn, 1895. Print.Schiffer, James. Twelfth Night New Critical Essays. Abingdon, OX Routledge, 2011. Print.Shakespeare, William, and Elizabeth Story Donno. Twelfth Night, Or, What You Will. Cambridge Cambridge UP, 1985. Print.Shakespeare, William, and Keir Elam. Twelfth Night, Or, What You Will. London Arden Shakespeare, 2008. Print.Shakespeare, William. Twelfth Night Or, What You Will. New harbor Yale UP, 1954. Print.Shakespeare, William. Twelfth Night, by William Shakespeare. London J. M. Dent, 1935. Print. The New Temple Shakes peare.Shes the Man. Dir. Andy Fickman. Prod. Lauren Shuler-Donner and Ewan Leslie. By Ewan Leslie. Perf. Amanda Bynes, Channing Tatum, and Laura Ramsey. DreamWorks Distribution LLC, 2006.Voice. Merriam-Webster. Merriam-Webster, n.d. Web. 07 Dec. 2014. .Source document

Psychological Perspectives for Health and Social Care Essay

The influence of individualsThe show principals of the learning possible action is when a child sees certain displays or acts of behaviour, that they be more(prenominal) likely to reduplicate it. He argued that we learn done a process of imitating role models, simply that we also model the actions that atomic number 18 seen that could be a possible interest. (Bandura, 1961) conducted a study to investigate if accessible behaviours much(prenominal) as incursion house be acquired by imitation. Bandura well-tried 36 boys and girls from the Stanford University Nursery School with children between 3 to 6 years old. The role models were one male adult and one female adult. Bandura then arranged for 24 of the boys and girls to watch a male or female model behaving belligerently towards a toy cognise as the bobo doll. The adults began to attack the doll in a distinctive manner, throwing the doll in the air and shouting. The researchers pre- tested the children for how aggr essive they were by observing the children in the nursery and judged their aggressive behaviour on four atomic number 23 point rating scales.It was then possible for the children in the groups to be matched so that they had similar levels of aggression at bottom their everyday behaviour. The children were then tested individually through three stages, which consists of modelling, which is studied as observational learning, as one needs to be paying attention, being able to store information effectively, and reproduction, which involves performing he behaviour that has been observed. Further practise of this skill pull up stakes then lead to improvement and skill advancement. In stage two (Aggression Arousal) the child is then subjected to mild aggression arousal, which is when the child is taken to a elbow room with relatively attractive toys. As soon as the child starts to play with the toys the experimenter tells the child that these were the experimenters very best toys and she had decided to reserve them for the former(a) children.The final let on stage is being tested for delayed imitation, which consisted of taking the children into a room with a number of aggressive toys consisting of mallets, tether balls, dart guns, and the Bobo Doll. The room also includes several non aggressive toys, including crayons, paper, dolls, plastic animals and trucks. The children were then resigned to play in this room fora cessation of 20 minutes while raters observed each childs behaviour from behind a one way mirror and judged each childs levels of aggression. This is the process of testing the individual on how much information has been previously retained, and how they transfer this information.The getings from this and similar studies take away been used in the argument that media forcefulness might be contributing in some degree to violence in society. The obvious lit crit of this argument is that thither are many other factors influencing whether or non we are likely to imitate screen violence. unrivaled of the major factors also is perhaps the level of aggression we already have, which might have been learned, in our family relationships or elsewhere. Social Learning Theory has also been used to explain the so-called oscillation of violence, or more technically the inter-generational transmission of aggression.The basic idea is that if one has been the victim of (physical) ridicule as a child, you are more likely to be an ab victimisation parent than if you havent. It also increases the risks that you will be a wife or a husband batterer. It is also primal to handbill that such(prenominal) early examines make it more probable that raft will be suffer more aggressive but it is never certain, or inevitable. In addition to influencing other psychologists, Banduras social learning theory has had important implication in the field of education. Today, both teachers and parents recognize the importance of modelling approp riate behaviours. early(a) classroom strategies such as encouraging children and building self-efficacy are also rooted in social learning theory.The statement Children who witness domestic violence are at increased risk of having ignominious relationships as adults, researchers have found. (BBC,2003) is base on the process of modeling, as the children who are susceptible to violence and abuse are more likely to take in what has been done and copy the behaviour.I personally commend that Health and Social Care Services could non be able to cigaret this on- liberation problem, because I palpate that child abuse and domestic violence merchantman still happen behind closed doors, when not reported, or when no tell-tale signs are shown. I feel that the Social Services could target thisproblem more accurately by advertising it more, and spreading the word that it is okay to speak out. Charities such as NSPCC and NCDV dish out those who are being abused, or witnessing abuse. Other projects such as enlisting in more client speakers to speak to children in schools about abuse or domestic violence, and how it can affect individuals around them. I think there should also be more counsellors enlisted in schools, to assist and assure pupils or children who are being abused that they have someone to speak to about their problems.Counselling sessions should also made widely available for groups of women who are experiencing domestic abuse, to come forward and know that they are not alone, because they do not deserve to suffer in silence. More family inspections should be carried out, as these can give away resilient signs of abuse, so it is often critical that the services carry out these checks. The Social can also target this problem by urging schools or teachers who know of any child who is being abused to come forward. Doing all of the above will significantly help the increasing levels of children who are witnesses of domestic violence, and hopefully create a slightly safer environment for victims or witnesses and decrease the amount of domestic violence which occurs in the home.CampaignsThe first of all campaign I am going to be analysing is the Stop Knife Crime campaign, launched in 2008, which was endorsed by David Beckham, Rio Ferdinand and David James, who are all football greats, and role models to many who are interested in the sports or football sector. This particular promotion has used these role models by photographing them holding up signs, which endorse the campaigns slogan, Stop Knife Crime, it doesnt have to happen. Also, the use of Beckham and Rio Ferdinand having encountered a knife crime experience, nevertheless adds to them being role models, as they can relate and understand the dangers of this topic more, and broadcast their understanding to the public. in that respect was a 10% decrease in knife crime rates in London after(prenominal) this campaign. Funding was also being contributed to pay for 85 more portab le search arches and 566 church wands to allow more operations to take place.The second campaign I am going to be analysing is a Weight Watchers campaign, endorsed by Jenifer Hudson, who managed to lose more than 80 pounds, going from a size 16/18 to a size 8. This particular promotion has used Jennifer as a role model because she is a successful singer, and she can relate and understand the situations that those who are trying to lose weight are going through. The campaign have further endorsed this by photographing her in pretty, glamorous outfits with slogans such as I study in WeightWatchers and I lost with WeightWatchers and I feel stronger than ever, which would make women want to be or look just like her. WeightWatchers were successful with their promotion using Jenifer Hudson, as they had an increase in memberships in 2013.Application of the psychodynamic perspectiveThe key contributors to this psychodynamic betterment are Sigmund Freud, Erik Erikson and Carl Rogers. The p sychodynamic approach includes all the theories in psychology that see merciful feeding based upon the interaction of drives and forces within the person, particularly unconscious, and between the different structures of the personality. disturbance is a disorder, and is jibe to (nhs.co.uk) A feeling of unease, fear, or worry, that can be mild or severe. Anxiety is something that everyone can also experience from time to time, without being given a diagnosis of it. Most people can relate to feeling tense and uncertain, and worrying about for example, going for a job interview. One whitethorn be worried about feeling uncomfortable, appearing foolish, or in how successful they will be. In turn, these worries can affect ones sleep, appetite and ability to concentrate.Someone may experience anxiety for no reason because maternal conflicts can make a person feel anxious. In Freuds view, anxiety arises when the ego cannot adequately balance the demands of the id and the superego, and the id begins to demand gratification of its impulses, and the superego demands maintenance of its moral standards.Some of the ways one can use to control their anxiety vary, as methods such as writing down any worries or concerns one might have, on a laptop, on a phone, or on paper. Also, by beginning to accept uncertainty could help ones understanding that feels problems do not require immediate solutions. By also doing things such as practising relaxation techniques, adapting healthy eating habits, reducing alcohol and nicotine intake, exercising regularly and getting luxuriant sleep, could also help control anxiety.Application of the Humanist PerspectiveThey key contributors to the Humanist Perspective were Abraham Maslow and Carl Rogers. The key concepts to this psychological approach are that humanistic psychologists study human behaviour, not only through the eye of the observer, but also through the eyes of the person doing the behaving.The model of counselling developed b y Carl Rogers was based on the psychological environment described as being one where a person mat up free from threat, both physically and psychologically. This environment could be achieved when being in a relationship with a person who could have been deeply empathic, accepting, and genuine.Empathy is defined by (google.com) as The ability to understand and share the feelings of some other. An example that I have picked up on, or felt when someone has been empathetic towards me, is when I demand my best friends for my advice on a situation, and they are very understanding and listen to what I am carnal knowledge them, by showing me actions of empathy, such as for example, nodding, saying yeah and mm hmm, which are general empathetic indicators.Active listening is not just about taking information in and processing it, but it is also our physical demeanour and body language. Egan (1986) devised five key components, which contribute to active listening, which goes back to the SOLER process. By inputting SOLER into active listening, an approach can be adapted with friends, family, or even colleagues The SOLER process can be interpreted to active listening in the following stepsS Sit straight (this is important in conveying the message that I am here with you)O Open posture (indicating receptivity to listening to anything that the speaker chooses to share)L Lean forward (indicating an interest in the speakers words)E Eye contact (another way of expressing interest and reassurance)R Relax (a relaxed posture puts the speaker at ease).Applications of the cognitive PerspectiveThe key contributors to this particular theory were Ulric Neisser, Jean Piaget and Edward.C Tolman. The key concepts within this approach is that this perspective applies a nomothetic approach, which is an approach to research that seeks to establish broad generalizations or laws that apply to large groups of individuals to discover human cognitive processes, but has also adopted id iographic techniques through using case studies. Typically, cognitive theorists use the laboratory experiment to study behaviour. This is because the cognitive approach is a scientific approach.CBT is a form of public lecture theory that combines cognitive therapy and behaviour therapy. It focuses on how one thinks about the things going on in their life their thoughts, images, beliefs and attitudes, or cognitive processes, and how this strikes the way one will behave and deal with ones worked up problems. It then looks at how one can then change the way they behave and deal with wound up problems. It then looks at how one can change any negative patterns of thinking or behaviour that may be causing difficulties. In turn, this can also change the way one feels.CBT can help one understand that this is what is going on and can help to step outside of robotlike negative thoughts. By continuing to think and behave negatively, one will not have the chance to find out that their thin king and prediction may actually be wrong. Instead, the way one thinksand acts can lead oneself to be more convinced that what they are thinking is true, which therefore breaks the cognitive triad.By using the CBT method, one will learn to recognise how they think, behave and feel, and also encouraged to check out other ways of thinking and behaving that may be more useful. A PTSD, better known as post-traumatic extend disorder, is an anxiety disorder caused by very stressful, frightening or distressing events, such as effective road accidents, violent personal assaults, prolonged sexual abuse, witnessing violent deaths, military combat, being held hostage, terrorist attacks, or inherent disasters.Some of the symptoms associated with a PTSD will often relive the traumatic event that they went through, through nightmares and flashbacks, and may experience feelings of isolation, irritability and guilt. They may also have problems sleeping, such as insomnia, and find may find concen trating difficult. These symptoms are often quite severe and persistent enough to have a significant impact on ones day to day life.CBT can be applied to treat PSD by using one of the various, but or so preferred method, which is known as deep- diagraphamatic breathing, which is taught to patients as a ready method to calm the patient prior to and during real life exposure to the patients most feared situation, for example, like starting to drive again after a lengthy period of avoidance, which could be brought on my their PTSD.Application of the Biological PerspectiveThe key ideas or concept within the biological approach consist of three main components, which are the Physiology which is how the nervous system and hormones work, how the brain functions, and how changes in structure or function can affect behaviour. Then there is the investigation of inheritance, which is what an organism inherits from its parents, better known as genetics, and finally, there is the comparative method, which involves studying different species of animal and studying and transferring these ideas to the analysis of human behaviourThe biological approach was effective when looking at the study of children because all development within children tends to take place according to a biological plan, and by studying the physiological aspects of a childs brain and how it kit and boodle and progresses, and their inheritance, by studying them and their parents to see what has been inherited and link this to their developmental progress.Sources UsedBandura, A., Ross, D. & Ross, S.A. (1961). Transmission of aggression through imitation of aggressive models. Journal of Abnormal and Social Psychology, 63, 575-82.http//www.nhs.uk/conditions/post-traumatic-stress-disorder/pages/introduction.aspxhttp//www.simplypsychology.org/bobo-doll.htmlhttp//www.simplypsychology.org/bandura.htmlhttp//www.holah.karoo.net/bandurastudy.htmlhttp//www.mind.org.uk/information-support/drugs-and-treatments/co gnitive-behaviour-therapy/.UthsQmTV9eshttp//www.children.gov.on.ca/htdocs/English/topics/youthandthelaw/roots/volume5/chapter08_social_learning.aspxhttp//www.helpguide.org/mental/anxiety_types_symptoms_treatment.htmhttp//www.simplypsychology.org/behaviorism.htmlhttp//psychology.about.com/od/behavioralpsychology/f/behaviorism.htmhttp//www.simplypsychology.org/Systematic-Desensitisation.htmlhttp//www.simplypsychology.org/psychodynamic.htmlhttp//www.nhs.uk/conditions/anxiety/Pages/Introduction.aspxhttp//www.sparknotes.com/psychology/psych101/personality/section2.rhtmlhttp//www.bapca.org.uk/about/what-is-it.htmlhttp//healthpsychologyconsultancy.wordpress.com/2011/08/25/active-listening-through-body-language/http//www.simplypsychology.org/humanistic.htmlhttp//www.simplypsychology.org/cognitive.htmlhttp//www.counselling-directory.org.uk/counselloradvice36.htmlhttp//www.simplypsychology.org/biological-psychology.html

Greenmonkey Organic Baby Food Essay

Background Christchurch, New Zealand was the home town of 100% original baby fodder company, reverse lightning mess around. Founded by sisters, Lizzie Dyer and Charlotte Rebbeck in 2002 ( commonalty rapscallion Ltd, 2013). The two sisters set out to create 100% organic baby viands that was traceable and sourced from only certified New Zealand producers. No other baby food manufacturer within the New Zealand market could claim these same principles, creating a unique opportunity for immature Monkey (Bradley, 2011). Mission.Green Monkey uphold a strong mission, to see a sustainable manner of producing their products without harm to the environment, but also to take the most of what the New Zealand pristine environment has to offer (Green Monkey Ltd, 2013). Allowing the customer to trace where the products primarily come from is key to Green Monkeys mission statement. Value Proposition Green Monkeys value proposition is to offer information about each part of the sold product, a llowing customers from around the human to see what is in the product.Offering a product that is affordable and of a high standard for small children is one of Green Monkeys founding principles. Size Five employees make up the vital role of managing, merchandise and maintaining the highest quality Green Monkey products. Production of Green Monkey is out sourced to a factory in Christchurch, New Zealand, due to high demand. Type of products Green Monkeys product range covers products such as maturation up milk powder, meat and non-meat baby food pouches (Appendix 1). All of the products offered by Green Monkey argon 100% Organic with no additives. Target customers.The target customers that Green Monkey focus on be in a niche market where parents are concerned about what is in their babies foods. Green Monkey uphold top customer relations to ensure the security within the niche market. Segmentation plant As Green Monkey cannot compete on price alone, their demographic has adapte d to high to heart income families in Australia, China, Dubai and New Zealand (South, 2012). Green Monkey follow a differentiation focused strategy as they are in a niche market. According to VALS psychographics research innovators are more like to obtain organic foods (Strategic Business Insights, 2009-2012).Appendices Appendix 1 Example of Green Monkey products Sourced from ancestry. newzealand. com http//business. newzealand. com/vBY4ddA/media/1185202/GreenMonkey_Event. jpg ?Reference List Bradley, S. (2011). Green Monkey Organic Baby Foods Happy Planet Happy Monkeys. Retrieved April 7, 2013. from Bord Bia Irish Food Board http//www. bordbia. ie/industryservices/brandforum/CaseStudies/Green%20Monkey%20Organic%20Baby%20Foods. pdf South, G. (2012). Small Business Making it in China Green Monkey. The New Zealand Herald, online 28th September.Retrieved from http//www. nzherald. co. nz/business/news/article. cfm? c_id=3&objectid=10837054 Ecofind. co. nz (2013). Green Monkey orga nic baby food ecofind. co. nz. online Retrieved from http//www. ecofind. co. nz/food-drink/green-monkey-organic-baby-food/ Greenmonkey. co. nz (2002). Green Monkey Organics born(p) naturally. online Retrieved from http//www. greenmonkey. co. nz/ Strategic Business Insights. (2009-2012). Sample demographic and behaviours. Retrieved April 7th, 2013. from Strategic Business Insights http//www. strategicbusinessinsights. com/vals.

Market Research on Havells India Ltd, Bangalore

A declargon on Organization Study at HAVELLS INDIA LTD Submitted in Partial Fulfillment of the Requirements of Bangalore University for the Award of the item of MASTER OF BUSINESS ADMINISTRATION By SACHIN MANJALEKAR REG NO 10SKCMA053 Under the Guidance of Prof Acharya Institute of trouble & Sciences 1st Cross, 1st Stage, Peenya industrial AreaBangalore 560 058 2010 2012 DECLARATION I, Sachin Manjalekar, hereby decl ar that this the organization Study Report titled, MAREKT epitome ON PURCHASING PATTERN OF DEALERS ON HAVELLS PRODUCTS is found on the organization hire by me under the guidance of Prof This incubate has not been submitted earlier for the award of all opposite full point / diploma by Bangalore University or any sepa place University. signal Bangalore Date Sachin Manjalekar CERTIFICATE FROM THE GUIDE dependant that this Organization Study Report titled MARKET ANALYSIS ONPURCHASING PATTERN OF DEALERS ON HAVELLS PRODUCTS is Based on an original organization s tudy conducted by SACHIN MANJALEKAR Of III Semester MBA under my guidance. This bailiwick has not material bodyed the keister for the award of any other degree / Diploma by Bangalore University or any other University. Place Bangalore Prof Shweta . M Date Professor MBAAcharya Institute of caution and Sciences 1st Cross, Peenya I stage, Bangalore 560058 CERTIFICATE evidence that this Organization Study Report titled MARKET ANALYSIS ON PURCHASING PATTERN OF DEALERS ON HAVELLS PRODUCTS is based On the study conducted by SACHIN MANJALEKAR of III Semester MBA under the guidance of Prof. This report is based on the original study underg unitary(a) and has not formed the basis for the award of any other degree/diploma by Bangalore University or any other University. Prof Shweta.M Dr. Kerron. G. Reddy Professor MBA chief executive despatchicer and Principal Place Bangalore Place Bangalore Date Date Acknowledgement The toughest of endeavors in the world is not attainable without the support of a dish outing hand which guides and motivates a person to take on any scrap head on. In ranks from such helping hands be al meanss like very essential because much often or not certain mistakes which go unnoticed from our eyes. I am thankful to Dr.Kerron G Reddy, Principal and CEO of Acharya Institute of Management and Sciences, who had provided on the whole the required facilities to carry out the dissertation job work and nurturing my skills to execute the requirements. I am heartily thankful to my guide Prof , Acharya Institute of Management and Sciences, whose encouragement, guidance and support from the initial to the final level enabled me to develop an understanding of the subject. I transferer my regards and blessings to exclusively my Professors of AIMS who supported me in any watch over during the completion of the dissertation project.Last scarce not the least I thank my dear p bents, teachers and friends who micturate been source of support, st rength, inspiration and encouragement for whatever I am today. CHAPTER CONTENTS Page No. CHAPTER 1 Profiles Opening lines 1. 1Introduction 1. 2 exertion Profile 1. 3Company profile 1. 4Products Profile 1. 5Competitors Profile CHAPTER 2Organization loving structure CHAPTER 3Functional De crashments Opening lines 3. 1 3. 2 3. 3. CHATPER 4 wad Analysis CHAPTER 5Ethical / Best Practices / Policies in the organisation CHAPTER 6 Findings, Suggestions & demonstrationBibliography & Annexure Special Task Introduction Statement of problem objectives research Methodology Analysis & Interpretation of data INTRODUCTION Industry which I be encounter interpreted to do my summer internship is an galvanising fabrication, were their mathematical convergences atomic number 18 change to both customers and industrial customer instalment. Products like bastinadogears, Motors, Fans and wires etceteraIn this internship I have choose to do commercial-gradeize Analysis of on purchasing pat terns of Havells mathematical products . I conducted my grocery store research on electric dealers at Chikpet ,Balepet , I V K Iyengar Road of Bangalore.This Report bewilders the detail of purchasing pattern of 30 dealers, where they sell mixed different fel blueship products other than Havells like Anchor, Philips, Crompton Greaves, Polycab etc. I have of importly digested my food mart research on Havells products and dealers who purchase Havells products. 1 . 2 INDUSTRY profile The Indian electric/electronics Industry is slowly emerging like every other perseverance sector in India. Over the departed times fifty classs on that point was no exposure to global players and competition, with the contribute that theIndustry grew up in a sheltered environment, dependent on the G everyplacenment for everything, from licenses to security measures to tariffs. Each one of these interventions was aimed at securing protection for oneself and ensuring ontogeny of ones own orga nization at the court of industry and the nation at large. Lack of global competition encouraged a cost plus approach, where every conceivable cost step-up was passed on to the customer. There was thus no motivation to subvert costs. With deli censing, decontrol and deregulation, Indian Industry has suddenly been exposed to global competition.Since last decade, India has witnessed what global players have achieved and what they are capable of achieving. We are becoming aware of competition on our turf. In this scenario, every family complains of change magnitude competition, unhorse holy order books and shrinking leeways. The Indian Electrical/Electronics Industry is of course shape up besieged by the fact that in that location is a dearth of line of descent on account of lack of coronation in the world power infrastructure. umpteen organizations in this industry are looking everyplaceseas to develop the export countenanceetplaces owing to reduced occupy at home.At t he outset, it must be stated that the reduced national demand is at go or so a temporary phenomenon. The power sector in India is bound to grow and this will un inquiryedly tramp demand from the Utilities, quite apart from the industrial demand which will continue to grow with increased industrial output. The poor financial health of the SEBs is however a damper that cannot be wished away in the short margin. This will continue to plague unifieds in the Electrical Industry, until the SEB restructuring and unbundling conducts a turnaround in the moderate term.Factors Governing the Growth of Indian Electrical Industry Every industry thrives on some(a) supporting factors. In this connection, there are few factors governing the result of electrical and electronics industry Research & development played an pregnant role to the increased productivity and luxuriouslyer-value added electrical and electronics products. Foreign investments accelerated growth in production and expo rt as well. To expand their art, foreign companies have done huge investment which lead developing countries in establishing production units. Global industries like Medical, Telecommunications, Industrial & Automotive industries have been cordi every(a)y supported by electrical & electronics industry. Increase in income changed living standards of the common mass. As a result, it increased the demand of electronics especially consumer electronics products globally. Electric & Electrical industry is amplyly fragmented which comprises of many humiliated and medium size enterprises resulting into a huge industry. Asia Pacific region is emerging as the most spinning trust for the consumer electronics industry, as the food markets remain still unbroached. vicissitude has played importantly in this industry. It led to a consonant demand for newer and faster products and applications. Future Prospects of Indian Electrical Industry The domestic market in India is itself large, and one must firstly satisfy this market with products that meet outside(a) type standards. With increasing globalisation, every pla net profitary player is now operating in India, providing goods and serves complying with international quality.Once we deliver high quality products and services within the domestic market, bothering the international market for exports should not pose a serious challenge. The Electrical/Electronics Industry in India is growing to its full potential in the coming years and no doubt that India will soon come to be recognized for quality products and services which in turn, will bring this industry to a position of true leadership. Indian electrical industry has grown because of governments thrust on it and also callable to overall economic growth.It has also slip awayed a stage where the industry has demonstrated its capabilities. The industry has seen a growth of 20% and should continue at the same level for the next few years. 1. 3 COMPANY PROFI LE Havells India Limited was established in 1958 and is a part of the QRG concourse. It is one of the Indias largest electrical and power distribution equipment maker caller-out. Havells India is in four segments namely overcomegears, Cable , Lighting and Fixtures and Electrical Consumer Durables.It is amongst the head one-third players in most of its products and is fast increasing its market assign through scrappy filth building Today Havells India is a billion-dollar-plus Indian electrical equipment society with products ranging from industrial & domestic rope protection switchgear, cables & wires, motors, fans, power capacitors, constrict fluorescent lamps (CFL), and luminaries for domestic, commercial & industrial applications, modular switches masking piece household, commercial and industrial electrical needs.Havells owns global crosss like Crabtree, Sylvania, Concord, Luminance, Linolite & SLI Lighting. Havells has 94 branches / representative offices and over 5000 professionals in over 50 countries. Its 12 state-of-the-art manufacturing plants in India are located at Haridwar, rubberdi, Noida, Faridabad, Alwar, Neemrana, and 8 state-of-the-art manufacturing plants are located crosswise Europe, Latin America & Africa Churn out globally acclaimed products. Havells is a name Synonymous with excellence and expertise in the electrical industry. Its 20000 lovesome global distribution network is prompt to service customers.The company has acquired a number of outside(a) certifications, like CSA, KEMA, CB, CE,ASTA, CPA, SEMKO, SIRIUM (Malaysia), SPRING (Singapore), TSE (Turkey), SNI (Indonesia) and EDD (Bahrain) for divers(a) products. Today, Havells and its brands have emerged as the preferred prime(a) of electrical products for discerning individuals and industrial consumers both in India and abroad. In an attempt to transform itself from an industrial product company to a consumer products company, Havells launched the consumer electric al products such as CFLs, Fans, modular Switches & Luminiaires.The company has been consistent in its brand promotion with sponsorship of Cricket events like T20 domain of a function Cup, India-Australia Series and IPL. The company has also taken the initiative to reach directly to the consumers through Havells Galaxy a one stop shop for all electrical and igniter needs. Social and environmental responsibility has been at the forefront of Havells operating doctrine and as a result the company consistently contributes to socially responsible activities. For instance, the company is providing mid-day meal in government schools in Alwar district, covering 15000 students per day.Besides this company has acquired land for constructing a larger kitchen with all the modern facilities to serve freshly cooked fare to 50000 students in the area. Havells runs a mobile Medical Van, equipped with a trained doctor and necessary medicines in the rude areas of Delhi & NCR for the very poor and needy villagers. We also setup free medical check-up camps. In the past also, the company has generously contributed to the society during various national calamities like the Bihar Flood, Tsunami and Kargil National Relief Fund etc.The essence of Havells triumph lies in the expertise of its fine team of professionals, strong relationships with associates and the ability to adapt chop-chop and efficiently, with the vision to always hypothesize ahead. Havells is acknowledged as a manufacturer & suppliers of the widest turn over of quality low voltage electrical equipment. With a number of strategic alliance in place, Havells is the only company that has shown phenomenal growth rate with the help of various joint ventures,acquisition,mergers and putschs. Havells recently acquired Frankfurt headquartered,SLI sylvania for $ 300 mn.The company is a leading global designer and provider of lighting systems for lamps and fixtures. Sylvania is one of the most globally recognized brand f or over a century in the electrical industry with brand like Sylvania,Concordmarlin,Lumiance,Marlin,Claude and Linolite-Sylvania. History (Milestones-Years Achievements) 1958 Commenced trade operations in Delhi 1971 Bought HAVELLS Brand 1976 hatful up the first manufacturing plant for Rewireable Switches and Changeover Switches at Kirti Nagar, Delhi. Havells in the year 1976. 1979 strike off up a manufacturing plant for HBC flows at Badli, Delhi. 980 Started manufacturing high quality Energy Meters at Tilak Nagar, Delhi. 1983 Acquired Towers and Transformers Ltd. and turned it into a profitably manufacturing Energy Meters Company in one year. 1987 Started manufacturing MCBs at Badli, Delhi in a Joint make with Geyer, Germany. 1990 Set up a manufacturing plant at Sahibabad, UP for Changeover Switches. 1993 Set up another manufacturing plant at Faridabad, Haryana for Control vend Products. 1996 Acquired a manufacturing plant at Alwar, Rajasthan for king Cables & Wires.Entered i nto a Joint Venture with Electrium, UK for manufacturing Dorman Smith MCCBs and Crabtree Modular Plate Switches. 1997 Acquired Electric Control & Switchboards at NOIDA for manufacturing customized packaged solutions. 1998 Introduced high-end Ferraris Meters in Joint Venture with DZG, Germany. 2000 Acquired controlling stake in Duke Arnics Electronics (P) Limited engaged in manufacturing of Electronic Meters-Single Phase, Three Phase, Multi Function, Tri-Vectors. Acquired controlling interest in an industry major-Standard Electricals Ltd. 001 Acquired occupation of Havells Industries Ltd, MCCB of Crabtree India Limited and merged ECS Limited in the company to consolidate its area of nerve center competence. 2002 Standard Electrical Company becomes a 100% accessory of the company Attained the IEC certification for Industrial switchgear and CSA certification for all manufacturing plants. 2003 Set up manufacturing plant at Baddi (H. P. ) for manufacturing of Domestic Switchgear. Set up a manufacturing plant for manufacturing of CFL at existing manufacturing plant in Faridabad, Haryana. 2004 Set up a manufacturing plant for manufacturing of Ceiling Fans at Noida, UP.Set-up their own marketing office in capital of the United Kingdom through their wholly owned subsidiary company Havells U. K. Ltd. In December 2004, placed 235 in full standardized debentures of Rs. 10 lakhs on M/s. Shine Ltd. , Mauritius and the debenture got converted in June, 2006 Attained the CE certification for CFLs. 2005 Set up manufacturing plant in Haridwar, Uttaranchal for manufacturing Fans. Awarded the KEMA certification by The Dutch Council for Accreditation, making QRG the only group to attain this certification. Set up of R Center in Noida H. O. 2006 Crabtree India merged with Havells India. Added CFL production unit in Haridwar manufacturing plant.Expansion at Alwar manufacturing plant for increase of production capacity. Expansion at Baddi manufacturing plant and set-up of an Ex port oriented Unit. 2006 First Company to get the ISI Certification for complete range of CFLs. Started mid-day meal program at Alwar, Rajasthan caters to 10,000 students from 77 schools. 2007 Set-up of Capacitor manufacturing plant in Noida, UP with the capacity of 6, 00,000 KVAr per month. Acquired the Lighting argument of a Frankfurt based company Sylvania, a global leader in lighting business and now the companys turnover crosses US$ 1 Billion.Havells at that time was best known for its electrical switches, goose egg meters and miniature circuit surf (MCBs), while SLI Sylvania was a renowned yet under-leveraged European lamps and fixtures brand. In March 2007, Havells acquired SLI Sylvania of Netherlands for $300 Million, making it the 4th largest lighting business in the world, worth over a billion USD This was, at that time, the biggest overseas takeover by an Indian Electrical equipment manufacturer. This takeover helped take the Havells brand to over 20,000 dealers cross wise Latin America, Europe, Asia and Africa.The have Havells-Sylvania generated over a $1 billion in revenue with more than than 60% coming from international gross revenue. Havells portfolio of prestigious global brands now includes Crabtree, Sylvania, Concord, Luminance, Linolite & SLI Lighting. 2008First Indian CFL manufacturers to have adopted RoHS, European norms on prohibition of Hazardous Substances in CFLs. Set up of Global Corporate office, QRG Towers at Expressway Noida. Havells Corporate Office. investment of Rs. 50 Crores in Global Center for Research and Innovation (CRI). Set up of fully machine-controlled plant for Havells Lafert Motors at Neemrana.Change in Corporate BRAND identity. 3 2009 Set up of fully spontaneous 2nd unit for switchgear manufacturing at Baddi. Global consolidation of CFL manufacturing plant at Neemrana for domestic and export purposes. first appearance of Indias 1st HPF CFL. Launch of Indias 1st BEE 5* Rated Fan. 2010 Inauguration of fan ma nufacturing unit 2 at Haridwar. Global Launch of LED products. Acquired 100% interest in Standard Electricals. Sets up Worlds First New Generation CMH Lamp Plant at Neemrana. Vision To be a globally recognized corporation that provides best electrical & lighting solutions,delivered by best in class people. guardianshipTo achieve our vision through fairness,business ethics, global reach,technological expertise,building long term relationships with all our associates,customers,partners,and employees. Values Customer pleaseA commitment to surpassing our customer expectations. Leadership by examle A commitment to set standards in set standards in our business and transactions based on mutual trust. Integrity and TransparencyA Commitment to be ethical,sincere and open in our dealings. Pursuit of Excellence A commitment to strive relentlessly,to eer alter ourselves, our teams,our services and products so as to become the best in classPromoters QRG free radical is one of the fastest growing Electrical and Power diffusion Equipment Company in the res publica, manufacturing products ranging from building circuit protection, industrial & domestic switchgear, cables & wires, energy meters, fans, CFLs, luminaries, bath fittings and modular switches. The group comprises of 5 companies 1) Havells India Ltd. (the flagship company) 2) Standard Electricals 3) Crabtree India Ltd 4) TTL 5) Sylvanias Board of Directors 1. Qimat Rai Gupta (Chairman and Managing Director) 2. Anil Gupta (Joint Managing Director) 3. Surjit Gupta (Director Operations) 4.Ameet Gupta (Director International merchandiseing) 5. Rajesh Gupta (Director Finance) Shareholders Indian Promoters hold 61. 6%, single business focus. In 2007 Warburg Pincus, a global private rectitude firm and one of the largest investors in India, invested US $110 million in Havells India Ltd. Warburg Pincus dowry in havells represents 14 % of the fully diluted carry on capital of the company. Overtime company attracte d high quality long term investors Sequoia capital CLSA Blackrock SAIF partners Sloane Robinson HSBC (largest FII in India) SBI (largest bank in India) Havells Total Revenue GrowthStarting off as a manufacturer of switchgears in 1971, Havells till the late 1990s was largely involved in manufacturing industrial products. Foreseeing strong growth prospects in the consumer goods category, the company later diversified into products such as fans, compact fluorescent lamps (CFLs), modular switches, and power cables and wires. As these products are used mostly during building construction or renovation, the company benefited from the rapid growth in the real estate sector, reporting a robust heighten annual growth rate (CAGR) of around 40% in its revenues in the last ten years.To further capitalize on the growth potential in the consumer goods category, Havells is now expanding its portfolio, including products such as water heaters and electrical appliances. With its main focus being on electrical consumer goods, demand for most of Havells products is commencen by consumer outgo and power availableness. Over the last four years, the top players in domestic electrical consumer goods industry have demonstrated strong revenue growth of 15-18%, driven by rising income levels, increasing urbanization, and greater rural electrification.Further, with standards of living improving and consumer focus increasing on saving energy, the demand for quality products has been reporting strong growth. The trend is expected to sustain, with the main beneficiaries being companies with established brands and product attributes that stand out in an more and more cluttered market, high quality standards that neutralize competition from unorganized-sector players, and extensive distribution networks that enable them to reach the high growth centres in Tier-II and Tier-III cities.Given its established track record, Havells is in a affectionate position to capitalize on the sectors gr owth potential. We expect Havells to post a net profit CAGR of around 11% between 2009-10 and 2012-13(E) on a standalone basis. Major clients of Havells 1. 4 PRODUCT PROFILE There are twelve verticals of Havells they are as follows 1. DP- Domestic product- (Miniature overlap Breaker ) 2. IP- Industrial products- (Moulded national lap covering Breaker ) 3. Switches (Modular )- Crabtree 4. Switches (Modular )- Havells 5. Motorts- Industrial 6. CFLs-( Compact Flurosent Light )There are various types of CFLs they are as follows chemical formula, whorl, Higher upchuck, T-2 Spiral, G24 Base 7. Professional Luminous 8. Consumers Luminous 9. Fans- There are various types of CFLs they are as follows Table Fans, fence mounted, Ceiling Fans, publish Fans, Pedestal Fans 10. Geysers 11. Wires 12. Cables- There are various types of Cables they are as follows Flat Cables, Co-axial TV Cables, Telephone Switch Board Cables, Multi Core Round Products mental synthesis Circuit Protection Minia ture Circuit Breaker o Miniature Circuit Breaker (MCB) o Isolator o Changeover Switch Residual Current Circuit Breaker (RCCB) o RCBO o Distribution Board (DB) o Indicator Light Industrial Circuit Protection o Air Circuit Breaker o MCCB o Panel Board system o Changeover Switch o By-pass Changeover Switch o Load Changeover Switch o Automatic Transfer Switch o Switch Disconnector o Control Gear o Switch Disconnector Fuse o Fuse Switch and Switch Fuse o Chamber System o Fuse Holder o Nylon Fuse Base o Fuse Link and Fuse Base Motors Foot Cum brim Motor. o Foot Mounting o flange Motor o Foot Cum Flange o Inverter Duty Motors with Forced Cooling o Crane Duty Motors o Brake Motors Normal Duty o Heavy Duty o Super Heavy Duty o agribusiness Duty o Motor Run Capacitors Lighting oLED Lighting o Consumer Lighting o commercialized Lighting o Down Lighter o Landscape Bunker Lighting o Industrial Lighting o Area Lighting o Road Lighting o Specialty Lamps o Accessories o Aura Lighting CFL Indias First HPF Green CFL. o Retrofit o Non Retrofit o Higher cooking stove o Liliput o FPL Water dope o Instantaneous Water Heater o Electric Storage Water Heater Cables and Wires o Power Cables Aluminum Control Cables copper o Copper ductile Cables Fans Havells Ceiling Fans. o Ceiling Fans o Table Fans o Wall Mounting Fans o Pedestal Fans o Air Circulator Fans o Ventilating Fans 3. 9 Modular Plate Switches o Havells Modular Switches o Crabtree Modular Switches Capacitors Havells started manufacturing of its new range of products Capacitors in February 2007 Havells Capacitors are designed and fabricate utilise S3 technology. It encompenses product with triple shield with differential disconnector in the event of any fault within ascribable to environmental compatibility.Automatic controlled vacuum potting of Element Modules ensures fault remains topical anaestheticized. and protects the installation in spite of hazards happen technologies adopted in our Capacitors offer you un matched safeguard and outstanding proceeding under Indian conditions benefiting you month after month and every year from now on Figure Capacitors 1. 5 COMPETITORS PROFILE lick PROTECTION DEVICES BUILDING roofy PROTECTION COMPETITORS sic I. Havells II. Legrand III. Indo Asian IV. Schneider INDUSTRIAL CIRCUIT PROTECTION COMPETITORS POSITION I. L II. Osram III. Schneider IV.Havells POWER CABLE COMPETITORS POSITION I. Polycab II. Havells III. Gloster WIRES COMPETITORS POSITION I. Finolex II. Havells III. Anchor IV. FANS COMPETITORS POSITION I. Crompton Greaves II. Orient III. Usha IV. Bajaj V. Havells ENGERY nest egg LAMP COMPETITORS POSITION I. Phillips II. Havells III. Osram LIGHTING FIXTURES COMPETITORS POSITION I. Phillips II. Bajaj III. Crompton Greaves IV. Havells Fig administration CHART EXPLANATION OF ORGANIZATION STRUCTURE ?Havells India Ltd has straight line- usable structure. ? Qimat Rai Gupta is chairman and Managing Director of Havells India Ltd. Directors, starti ng time Heads, National product heads have to report Managing director. ?There are 12 different products of Havells and there are 12 different Branch Heads as show in organisation chart. ?Product Heads, Ass. Managers, Senior sales Executive, Sales Executive, they have to report their respective Branch Heads as shown in organization chart. ? Accounts Executive have to report commercial Head and commercial head have to report Branch Head. ?Similarly Service Executive has to report Service Head and service head have to report their respective Branch Heads as shown in rganization chart. Work culture at Havells QRG is free burningly applying modern management techniques such as Kaizen to enable employees to improve their day to day functioning in small steps, one at a time. QRG has also implemented Japanese version of 5S which stands for a place for everything and everything in its place. The company has Introduced these techniques as it firmly turn overs that small changes add up to large results and the only way for a corporation to grow, is to make its people grow.The Group is driven by qualified and experienced professionals backed by a work force of over 4000 employees. All branches and manufacturing facilities are computerized and networked with each other. An open door policy at all levels encourages employees to be participated, ripe and creative. Empowering employees helps the organization in harnessing individual talents to the fullest. Emphasis is laid on building team spirit which helps employees to create collective potential. Manufacturing Plants Powerful trends are shaping up industry for the 21st century.Because of rapid spread of locomote technologies complexity of work is increasing almost daily. With the state of the art equipments and manufacturing facilities, QRG group is helping to boost safety in piece of works from the factory to the offices, domestic buildings to commercial plazas. All the manufacturing units are probably supervised and controlled by technocrats and industry specialists. The group has well managed, well equipped tool rooms with machines like CCV Line, CNC Machines, EDM Wire Cut, Spark wearing Machines, Lathes and Surface Grinders.Our strategic alliances with some of the leading technologycorporations in the world of electrical engineering, ensure constant access to the latest developments in the international markets, which are then adapted to the tough tropical conditions. Our manufacturing units are fully equipped with the latest and most sophisticated facilities in India. And in the hands of our highly qualified skillful experts, this results in some of the most advanced product development in the country Location Branch offices / zonal offices / manufacturing plants Haridwar, Uttaranchal Products manufactured Fans and CFLs Baddi, Himanchal Pradesh Products manufactured MCBs, CFLs and Switches Samepur Badli, Delhi Products manufactured MCBs, ELCBs and DBs Tilak Nagar, Delhi Products man ufactured Energy Meters NOIDA, UP Product manufactured Fans Alwar, Rajasthan Products manufactured Cables & Wires Faridabad, Haryana Products manufactured CFLs and Industrial Products. Gurgaon, Haryana Luminaries and Lighting fixtures Jalandhar Products manufactured MCBs, ELCBs, DBs, Wires and Industrial Switchgear Gurgaon, Haryana Products manufactured Modular Plate Switches & Accessories . deck out ANALYSIS Opportunities, and Threats involved in a project or in a business venture. It involves Specifying the objective of the business venture or project and identifying the internal and External factors those are favorable and unfavorable to achieving that objective. A SWOT analysis must first start with defining a desired end state or objective. A SWOT Analysis may be incorporated into the strategic planning model. strategical Planning, including SWOT and SCAN analysis, has been the subject of much research. Strengths attributes of the person or company those are helpful to achieving the objective. Weaknesses attributes of the person or company those are harmful to achieving the objective. Opportunities external conditions those are helpful to achieving the objective. Threats external conditions which could do damage to the objective. appointment of SWOTs is essential because subsequent steps in the assist of planning for achievement of the selected objective may be derived from the SWOTs. The aim of any SWOT analysis is to identify the key internal and external factors that are important to achieving the objective. These come from within the companys unique value chain.SWOT analysis groups key pieces of information into two main categories Internal factors The strengths and weaknesses internal to the organization. External factors The opportunities and threats presented by the external environment to the organization STRENGTHS Foreign Joint Venture & International approvals World class infrastructure Low cost of Production due to the easy ava ilability of raw materials and cheap labour Leveraging upon Sylvinia network (10000 distributors). Global presence (Latin America, UK, Europe) Largest manufacturing capacity in the country for motors R & D facilitiesWEAKNESS High power consumption and requirement of continous power supply harden demand of the production due to weather condition Increased cost of production due to increase in coal prices Globally small market place partake Slow work through of real estates Delays in death penalty of power projects OPPORTUNITIES Global opportunities. Growing middle class There has been increase in the purchasing power of emerging middle-class with rise in salaries and wages, which results in rising demand for better quality of manners that further necessitates infrastructure development and hence increase the demand for CFL. Technological changes The CFL industry has made horrible strides in technological up gradation and assimilation of latest technology. At present ninety thr ee per cent of the total capacity in the industry is based on the capacity is based on old wet and semi-dry process technology. The induction of advanced technology has helped the industry immensely to conserve energy and fuel and to save material substantially and hence reduced the cost of production. Changing dynamics due to increased FDI inflows Shift of public perception on the product from being a luxury item to necessity. Acquisition of Chinese firms for low cost manufacturing. Vertical integration into Havells retail outlets. Leveraging upon motor business in India THREATS Unorganized market. International policies on environment of highly energy efficient, low or zero point noise environment efficient product Unrelated diversification Global slowdown effected business adversely as is largely dependent on Sylvinia BCG MATRIX BOSTON CONSULTING GROUP (BCG) MATRIX is positive by BRUCE HENDERSON Of the BOSTON CONSULTING GROUP IN THE EARLY 1970s.According to this technique, bus inesses or products are classified as low or high performers depending upon their market growth rate and relative market share. Market share is the percentage of the total market that is being serviced by your company, measured either in revenue equipment casualty or unit volume name. RELATIVE MARKET SHARE RMS = Business unit sales this year Leading rival sales this year The higher your market share, the higher proportion of the market you control. Market growth is used as a measure of a markets attractiveness. MARKET crop RATEMGR = Individual sales this year individual sales last year Individual sales last year Markets experiencing high growth are ones where the total market share available is expanding, and theres plenty of opportunity for everyone to make money. It is a portfolio planning model which is based on the watching that a companys business units can be classified in to four categories I. Stars promontory marks II. Cash overawe III. Dogs It is based on the combinat ion of market growth and market share relative to the next best competitor.The matrix comprises of four quadrants each describing the size and position of the strategic business unit owned by an organization. On the vertical axis is the Market Growth rate of the market in which the business operates. A market growth rate above 10 percent is considered to be high. On the horizontal axis is the Relative Market Share. It refers to the Strategic Business Units market share as compared to the firm, which is its largest competitor in the segment under consideration. The relative market share serves a measure of the companys strength in the market segment.The two axes are divided into high & low. The growth matrix is divided into four cells each indicating a different type of business profile. mind MARKS These are Businesses that operate in high- growth markets but have low relative market shares. A question mark requires a hooking of cash because the company has to spend money on plant, equipment and personnel to keep up with the fast growing market and because it needinesss to overtake the market leader. The company has to think hard nigh whether to keep on investing money into this business or put an end.Strategic options for question marks include.. I. Market penetration II. Market development III. Product development IV. Which are all intensive strategies or divestment? STARS It is a market leader in a high growth market. A star does not necessarily produce a positive cash flow for the company. The company must spend substantial funds to keep up with the high market growth and to fight off competitor attacks. A star is a potential business which has the competitive advantage to be a market leader in an industry that is growing fast. Strategic options for stars include.I. Integration forward, backward and horizontal II. Market penetration III. Market development IV. Product development V. Joint ventures CASH COWS Stars with a falling growth rate that still have the largest relative market share and produce a lot of cash for the company is called a cash cow. The company does not have to finance expansion because the markets growth rate has slowed because the business is the market leader it enjoys economies of scale and higher profit margins. The company uses its cash cows to pay bills and support other business. ). Strong position-strategic options are I. Product development II. Concentric diversification b). Weak position - strategic options are I. Retrenchment II. Divestment DOGS Businesses that have weak market shares in low-growth markets are in the dog category. The company should consider whether they are expecting a turn around in the market growth rate or a new chance for market leadership else they should divest this business. It would be fruitless to spend and money on this matrix business. Strategic options for Dogs include I.Retrenchment (if it is believed that it could be revitalized) II. voiding III. Divestment (if yo u can find someone to acquire ) Successful products may well move from question mark through star to Cash Cow and finally to Dog. Less successful products that never gain market position will move straight from question mark to dog BCG MATRIX IN HAVELLS- Indian Operations of the Company are divided into 4 key segments Switchgear Havells is the largest manufacturers of MCBs, RCCBs, and distribution boards in India . With the market share of around 25% in the market for MCBs.In FY08, switchgear contributed 25% at Rs. 5420 million to its overall revenue. This segment is the most profitable one with operating margins to the tune of 33% in the FY08. The Company currently exports MCBs to over countries, including the quality conscious European countries. The Company is the number one player in domestic switchboards with more than 20% market share and is the 4th largest in Industrial switch boards. With continued investment in power sector they expect Company to grow at 15% CAGR over FY08 -FY12. Switch Gear division had EBIT margins of 32% for Q3FY09.They expect margins in this business will remain stable above 30% over long term. Cable and Wires The cable & wire segment generated Rs 2133 million in the Q3FY09 registering y-o-y de-growth of 14% EBIT margins shed from 9. 5% 9M YTD FY08 to 5. 4% in FY09. Fall in revenues was registered due to drop in prices of cables and wires and huge margin drop in was due adjustment in inventory due to massive reduction in prices of Copper in this Quarter. Company had negative EBIT of Rs. -76 million on revenues of Rs. 2133 million for Q3.The Company is recognized as quality manufacturers of cable & wires and offers a complete range of low and high voltage PVC and XLPE cables, besides, domestic/FRLS wires, Co-Axial TV and telephone cables. Lightning and Fixtures During FY08, the turnover of the division grew at 25% y-o-y to Rs 2900 million, first quarter revenues stood at 650 million, 11% up from same period of previous year. The C ompany generated operating profit of Rs. 190 million with 26. 7% margins as against 12. 3% margin last year. In this division, the Company expanded its CFL capacity to become the largest CFL manufacturer in the country.They expect Company to aggressively pitch this segment by launching a range of products in lightings and fixtures as it brings products from the stable of Sylvania into the Indian markets. Currently 60% of the CFL and only 30% of the fixtures market is organized. Their estimates put Lightings and Fixtures business growth at 25% CAGR FY10E FY12E as industrial growth is likely to pick up. Electrical Consumer Deliverables & Others Havells also offers products like electric fans, meters and Crabtree brand bath fittings which are largely consumer products and add diversity to Havells product profile.With strong brand image among domestic consumers, Havells may launch new products like Geysers in this segment. They believe the electric fan segment, which contributes 10% to consolidated revenues, and generates operating margins in excess of 20%, is the key focus segment. The Company has increased its share form 3% to 13% in the organized fan market of INR 17 bn form FY 05 to FY08 PESTLE ANALYSIS (PEST analysis) Political (Global, national, regional, local community and trends) Economic (world, national and local trends) Social (development in society culture, behaviour, expectations).Technological (developments computer hardware, software, applications) Legal (world/ EU/ national legislation). Environmental (global / EU/ National issues). PESTLE Analysis is a simple technique which can be used in a fairly sophisticated way, Particularly when it is combined with Risk Analysis, SWOT Analysis, an Urgency/Impotency control grid and expert knowledge about the organisation and its external factors. PESTLE Analysis is normally used to help organisations identify and understand the external environment in which they operate and how it will operate in the fut ure. affectionate computeHavell acquires companies and builds internally, havells Group never loses sight of its responsibility as a good corporate citizen. Havells believes that percentage people with meager or no means is the duty of every well-to-do person. It consistently puts that school of thought into action and has initiated several projects for social causes. This has greatly increased the number of children attending school symmetrically and also alleviates hunger. Corporate Social Responsibility (CSR) at havells portrays the deep symbiotic relationship that the group enjoys with the communities it is engaged with.As a responsible corporate citizen, we try to contribute for social and environmental causes on a regular basis. Kitchen with Modern Facilities The company has acquired land for constructing a large kitchen with all the modern facilities to serve the meal to around 40000 to 50000 students. Mid Day Meal Being a responsible and concerned corporate citizen, QRG also undertakes other welfare activities in and around its plant locations, In Alwar region the company is providing mid-day meal close to 15000 students of elementary schools. Check-up Camps Blood Donation CampsContribution towards Tsunami and Kargil National Relief Fund. TECHNOLOGICAL FACTOR Research and Development Innovation is the hallmark of every vital development at havells Group. New ideas, inventions deepen scientific knowledge and give its work force a new impetus towards technical progress. Havellss technological strengths and its endeavour towards continuous research & development have allowed it to fulfils its responsibilities towards its customers. The responsibility of providing its customers the best products and zero defect services to enable them to be comfortable and secure in usage of electricity.Havells has recently invested 50 crores in the QRG Center for Research and Innovation, set-up at the companys Head Office premises in Noida, U. P. The objective of th is centre is to provide the theoretical & experimental foundations for all segments of electrical engineering. The centre closely cooperates with the various departments so as to provide the best and the latest in terms of technology and design. Quality Control The essence of quality is closely wrapped in the way we think, plan and work. It finds its true expression when we extend beyond ourselves to exceed our customers expectations.To deliver products those are safer, faster and simply better. Each time, every time. Building customer confidence through teamwork is a top priority to provide a wide variety of products and services. Realising and respecting the basic needs of customers to feel more secure, weve pull ourselves to make our products better, safer and smarter than what he or she is looking for. Thats a passion that began 30 years ago and thats how it continues to be even today. Our customers rely on us and it is our responsibility to give them the very best.All our prod ucts are as per IEC standards. QRG has a simple rule on quality. If it doesnt exceed customer expectation, its not quality ECONOMIC FACTOR The Havells Group defines corporate governance strategically, which encompasses not only what we do as a company with our profits, but also how we make them. It goes beyond philanthropy and compliance and addresses how our company manages its economic, social, and environmental impacts, as well as its relationships in all key spheres of influence the workplace, the marketplace, the supply chain, the community, and the public policy realm.We as a company have been in lead in offering a portfolio of eco responsible products and services that deliver powerful, sustainable, energy-efficient solutions that dont agree on capacity and security. Our eco responsibility initiative also focuses on how we run our business, and includes efforts to develop an alternative-energy strategy, and thus reduce the environmental impact of our operations. We strive to bring corporate responsibility to every aspect of our business. Were committed to managing a responsible and diverse supply chain thats consistent with our high standards for environmental and business practices.Breaking down the barriers that constrain innovation is a challenge we have readily embraced right from the start. Our ability to build communities and advertise the exchange of ideas through assistive technologies, participation programs, and standardization is transforming the way people experience our products. We offer our customers holistic energy-efficient solutions, enabling them to not only save money and protect their capital investment, but also lower their energy usage and protect the environment, thus fulfilling our CSR responsibility of sustenance of depleting environmental resources.CORPORATE GOVERNANCE AND moral philosophy An implicit sense of ethical business conduct has been the cornerstone of the havells way on corporate governance. On issues ranging fro m customer care and business excellence to financial propriety and more, explicit rules and regulations supplement the traditional set on which our group companies have been shaped. This is what we have endeavored to do in the 50 years of our existence. Our values of understanding, trust, lawfulness and ethics have served us in good stead.Corporate governance as practiced by our Group translates into being fair and civic-minded, fulfilling our duties to the entire spectrum of stakeholders, and, most importantly, making integrity an article of faith across all our operations. The groups adherence to ethical business conduct is rooted in the vision of its Founder Mr Qimat Rai Gupta. We started on sound and straightforward business principles, considering the interests of our shareholders and welfare of our employees as foundation of our long term success.The leadership with trust philosophy that has come to play such a vital role in how our customers perceive us is all the more rema rkable given the climate of unparalleled public distrust of people in positions of federal agency today both in business and politics. Employee Relations Our people are the key to our success. Their skills, knowledge, ideas and enthusiasm drive our business. We have high-quality, diverse workforce and employees who fulfill their potential.We have achieved this by giving them development and advancement opportunities on with competitive compensation and benefits that appropriately reward performance We communicate widely with employees to demonstrate how their efforts contribute to our success and to listen to their concerns. We also encourage them to align with our vision. We are committed to open communications and a workplace where everyones voice is heard. We use several channels to communicate with employees, including an internal web portal and company website along with communication sessions with the top management of the company.These sessions provide assessment of employe e satisfaction and are inputs for business planning, management decision-making and company strategy development. They also help employees implement company policies, meet high standards of conduct and ensure their sort reflects company values and policies. We seek to meet leading health, safety and wellness standards to enhance our business performance while optimizing employee health. Our facility policies are designed to continually reduce the risk of occupational injury and disease while promoting employee health and wellbeing.We wish to be a company that is known for its leadership in corporate ethics and responsibility. A company where employees are proud to work, and customers, partners and suppliers want to do business with. 5. SPECIAL labor movement MARKET ANALYSIS ON PURCHASING PATTERN OF HAVELLS DEALER SURVEY OBJECTIVE OF THE STUDY ?To study the Purchasing Pattern of Dealers of Havells product ? To find how the product is accepted in the market. ? To know the perceptio n of customer regarding the quality of Havells. ? To know how satisfied are Dealers with the products they purchase and the services provided by the companyRESEARCH methodological analysis Research refers to a search for knowledge. It is a systematic way of collecting and recording the facts in the form of numerical data relevant to the formulated problems and arriving at certain conclusions over the problem based on collected data. Thus formulation of the problem is the first and foremost step in the research process followed by the collecting, recording, tabulation, analysis and drawing the conclusions. The problem formulation starts with defining the problems or number of problems in the functional area.To detect the functional area and locate the exact problem is most important part of any research as the whole research is based on the problem. Research extends knowledge of human being, social life and environment. It unravels the mysteries of nature. It verifies and tests exis ting facts and theory and these help in improving our knowledge and ability to handle spatial relation and events. The questionnaire method is closed-ended questionnaire. It is a structured ones with four alternative responses from which respondent can choose. They contain standardized answers and they are simple to administer and easy to compile and analyse.SAMPLING Sampling is the selection of some of some part of an aggregate or totality on the basis of which a judgment or inference about the aggregate or totality is made. In briefly, sample is a smaller representation of whole. seek SIZE 30 SAMPLE UNITS Electrical Dealers at Bangalore (Chikpet, Balepet, B. V. K Iyengar Road, R. T. Street) SOURCES OF DATA COLLECTION Data serves as the basis or raw materials for analysis. The relevance, accuracy, adequacy and reliability of data determine the quality of the findings of the study.Data collection includes gathering the relevant information from different sources of data pertaining to the study under consideration. PRIMARY DATA ancient date has been collected through- I. OBSERVATION Here we have observed retailers About their purchasing behaviors . II. SURVEYS In Survey We have used Questionnaire Method, few Questionnaires have been asked to the Dealers. SECONDARY DATA Secondary data was taken mainly from the internet and the URL are as follows- I. www. havells. com II. www. wikipedia. com III. www. scribd. com IV. www. icra. comDURATION OF THE STUDY- The study was carried out for a period of 20 days . DEALER SURVEY 1. Have you heard about Havells ? a. Yes b. No 2. Do you buy Havells product? a. Yes b. No If No why .? 3. How many different products of Havells you know? a. 1-2 b. 3-5 c. 6-8 d. 9-12 4. What are the Havells Modular Switches you are dealing with? a. Corel Range b. Pearlz Range c. Oro Range 5. What are the Havells CFL you are dealing with? a. Normal b, Spiral c. Higher Range d. T-5 6. What are the Copper Flexible Cables you deal with? a. Flat C ables b.Co-axial TV Cables c. Telephone Switch Board Cables d. Multi Core Round 7. What are the Havells IP you deal with? a. Industrial Switch Gears b. Meters c. Capacitors d. Motors 8. What are the Havells DP you deal with ? a. MCB b. RCCB c. DB 9. Which Havells Fans do customers prefer the most ? a. Ceiling Fans b. Table Fans c. Wall mounted d. lave Fans 10. How Effective are the promotional activities of Havells ? a. Very Good b. Good c. Average d. Poor e. Very Bad 11. What are the other brands they are dealing with ? a. IP . .. b. DP . .. . c. Switches .. . d. Fans . .. . .. e. CFL . .. . f. Wires . . . . g. Cables . . . .. h. Geysers . . . . i. Motors .. .. . j. Professional Luminous .. . .. .. k. Consumer Luminous .. .. . 12. Which Range is highest sold in your counter ? a. Lights b. Fans c. Industrial Circuit Protection d. Building CP 13. How do you rate Havells Sales staff support ? a. Very Good b. Good. c. Average d. Poor. e. Very Bad 4. What type of products do you want to sell ? a. Quality Products b. undertake Products c. Less Price Products d. Good Service Products 15. Which Company Products you buy the most ? a. Philips b. Havells c. Anchor d. Crompton Greaves 16. Do you get enquiry for our products from customers ? a. Yes b. No 17. What is the proportionate ratio of Havells sales in your counter with respect to other brands you deal ? 18. How do you rate Havells in dealing with commercial terms? a. Very Good b. Good c. Average d. Poor 19. How do you rate the after sale service of Havells company ? . Very Good b. Good c. Average d . Poor 20. How Satisfied are you with Havells ? a. potently satisfied b. Satisfied c. Dissatisfied SUGGESTIONS - Data Analysis and Interpretation 1. Have you heard about Havells? The Dealers have heard about Havells 2. Do you buy Havells product? All the Dealers buy Havells product (Since Dealers survey was restrict to the Dealers who buy Havells product) 3. How many different products of Havells you buy ? INTERPRETATION Most of Dealers buy products in the range of 3-5, which includes Lights, Circuit Protection and Switches and Fans 4.What are the Havells Modular Switches you are dealing with? coral Range5 Pearlz Range2 Oro Range1 INTERPRETATION Most of the Dealers deal with Coral switches, few with Pearlz 5. What are the Havells CFL you are dealing with? Normal8 Spiral4 Higher Range2 T-2 Spiral3 G 24 Base1 INTERPRETATION Normal Range CFL is highest sold in there counter when compared to other range of CFLS 6. What are the Copper Flexible Cables you deal with ? Flat CablesNil Coaxial1 Telephone Switch boardNil Multi Core Round2 INTERPRETATION Polycab and Finolex rule the market in Multic core round and Coaxial cables . What are the Havells IP you deal with ? Industrial Switch Gears8 Meters3 Capacitors2 Motors2 INTERPRETATION In Industrial Circuit Protection , Most of the Dealers deal with Industrial Switch Gears and rest of them have equal share 8. What are the Havells DP you d eal with ? MCB8 RCCB8 DB2 9. Which Havells Fans do customes prefer the most ? Ceiling Fans7 Table Fans7 Wall Mounted7 Exhaust Fans4 10. How Effective are the promotional activities of Havells ? Very Good2 Good16 Average2 PoorNIL 11. What are the other brands they are dealing with other than Havells ? a.IP b. DP c. Switches d. Fans e. CFL f. Wires h. Geysers 12. Which Range is highest sold in your counter ? Lights4 Fans7 Industrial Circuit Protection4 Building CP3 13. How do you rate Havells Sales staff support ? Very GoodNil Good7 Average6 Poor4 14. What type of products do you want to sell ? Quality Products12 Guarantee Products10 Less Price5 Good Service Products10 INTERPRETATION Most the Dealers want to purchase Quality and Guaranteed Products 15. Which Company Products you buy the most ? 16. Do you get enquiry for our products from customers ? Yes30 No3 17.What is the proportionate ratio of Havells sales in your counter with respect to other brands you deal with? 18. How do you rate Havells in dealing with commercial terms? Very GoodNil Good10 Average6 Poor5 19. How do you rate the after sale service of Havells company? Very GoodNil Good11 Average7 Poor8 20. How Satisfied are you with Havells? Strongly SatisfiedNil Satisfied15 Dissatisfied2 FINDINGS 1. more than 70% of the Dealers are selling Havells products 2. 80% of the Dealers think that the price of the Havells is higher when compared to other company. 3. 0 % of the Dealers are satisfied with Havells and 20% are dissatisfied. 4. 60% of the Dealers told that the sales of Havells increased from before. 5. Out of all categories of Havells Products MCB is the highest selling in most of the stores. 6. 60% of the Dealers told that they will prefer selling Havells because customers are demanding it more. 7. 70% of the Dealers are satisfied with the pitching services the Havells but 20 % of the Dealers are not satisfied with the delivery services. 8. Replacement of Havells Products when compared to other company products takes longer duration.